The Oxford Future of Marketing Initiative (FOMI) brings world-class business academics and senior executives from some of the world’s largest companies together to address some of the most difficult and complex business challenges within the domains of marketing, advertising, communications, media, and technology.
We have five core values:
We exist because of the need to infuse marketing practice with evidence-based solutions to complex business problems. No one - academic or practitioner - should go it alone as they approach these issues. Instead, we believe that collaboration, knowledge, experience sharing, and scientific research are the ways to move the marketing discipline forward in a data-fuelled, technology-focused world.
Our world-class research aims at being informed by and informing the business world by bringing academia and business together through collaboration.
Our focus is on producing rigorous, relevant research with industry leaders to create impactful and practical insights.
This research continues to help businesses measure, manage and improve their strategies and provide new tools ensuring that corporations remain consistently current and relevant in an ever-evolving landscape.
The partnership brings together high-level industry partners representing major brands, agencies, and technology companies – the key players who are shaping (and being shaped by) the future of marketing.
The marketing curriculum in the MBA and Executive MBA is informed by discussions with FOMI partners (particularly the Chief Marketing Officers involved with FOMI). This ensures the curriculum is always fresh and linked to developing the knowledge and skills that marketing leaders need in global companies. Senior leaders from FOMI partner companies are also regular guest speakers.
The Diploma in AI for Business is led by marketing faculty members Professor Felipe Thomaz and Dr Alex Connock. The programme is about artificial intelligence in all areas of business and is a collaborative effort involving faculty members from across the school. FOMI is heavily involved with most of the FOMI-affiliated faculty members teaching on the programme.
Michelle Thorpe, Head of Partner Relations
Thabi Moloi, Communications and Events Officer
Christopher Kerr, Research Initiative Administrator
