About us


The Oxford University Centre for Corporate Reputation is home to social evaluations research at the University of Oxford. We explore how organisations manage social evaluations such as reputation, status, celebrity, legitimacy, stigma and trust. With insight from our global network of social evaluations scholars and business leaders, we have identified the following top priorities for social evaluations research from 2021 to 2024:

The five alignment challenges

Alignment challenges address themes relating to the way that business orients itself to meet new and emerging societal issues. The key themes are:

1. Organisational purpose 
2. Governance including ESG (environmental, social and governance)
3. Formal/Informal law and regulation
4. Performance outcomes 
5. Stigma and crisis 

The five practice challenges

Practice challenges address themes relating to the adoption and deployment of business activities that pose both opportunities and threats for organisations and how they are perceived by key stakeholders. 
1. AI and the adoption/use of new technologies 
2. Activists and activism 
3. Media systems and fake news
4. Building aligned and motivated cultures
5. Political engagement

 For more, visit Social evaluations research priorities 2021-2024.

Introduction to the Centre


Our people

We recruit early career researchers who work with senior faculty within Oxford Saïd. Our Postdoctoral Research Fellows work across a number of disciplines from business ethics to political science, using a number of complementary approaches. We are fortunate to have the support of an outstanding group of International Research Fellows from academic institutions around the world, as well as many distinguished Visiting Fellows from business, the media and other organisations.

Our research



We produce high impact social evaluations research focused on providing valuable insight for organisational leadership teams. Our current research agenda explores the role of social evaluations in particular within supply chains and responsible business, AI and technology, and people and culture. Our research is published in leading academic journals as well as in more practitioner-oriented publications. We have also published a number of books that identify and examine the core elements of social evaluations for both academics and practitioners. 
View publications

Case studies

Our case studies complement and inform our academic research, and are used in teaching our MBA elective and executive education programmes. We also make them freely available to interested researchers and organisations. 
View case studies



Oxford Answers

Thought leadership and insights from our Centre and affiliated researchers.

Centre-led initiatives


Centre for Corporate Reputation

We host and support a number of talks, seminars and conferences throughout the year.

Our main event is the annual by-invitation Reputation Symposium, held over three days at the end of August. View recent programmes.

During term time we run a series of fortnightly R:ETRO webinars – Reputation: Ethics, Trust, and Relationships at Oxford. View the current R:ETRO programme along with past webinars and abstracts.

Forthcoming events calendar

For more information about past events, see below. To be added to our events mailing list, please email reputation@sbs.ox.ac.uk.

Reputation magazine

We publish Reputation magazine three times a year. It captures our recent publications, research initiatives and other activities, and also includes interviews with leaders from business and other organisations, and is available for free. See our most recent issues below.  

Subscribe to Reputation


Our teaching

MBA students at Oxford have to complete 16 modules during their year, nine of which are chosen from a list of approved electives. We teach one of the most popular and sought-after electives called Reputation and Leadership, which combines the latest academic research with in-person contributions from leading figures from the business world and other organisations. Over the past two decades, reputation has become one of the top three risks evaluated by senior management.The principal aim of our  elective is to provide students with an assessment of how reputations are created, sustained, destroyed and rebuilt.

We also run Oxford’s Corporate Affairs Academy, a pioneering programme that aims to enable corporate affairs leaders to make a more strategic and valuable contribution to their organisations through analysis of the latest academic research in the field, shared experiences, and the generation of ideas and emerging best practice.

In addition, we provide expert insight into social evaluations on a number of the School's Executive Education programmes.

Our supporters

The Centre’s work would be impossible without generous support from a number of organisations. In particular, we would like to thank Eni, the major global integrated energy company; Intesa Sanpaolo, one of the largest banks in the eurozone; Roland Berger Strategy Consultants; Man GLG; and Santander. We would also like to express our gratitude to our Visiting Fellows, whose expertise and guidance is invaluable to our work.


For more information about our work, please contact the Centre.

Email: reputation@sbs.ox.ac.uk 

Telephone: +44 (0)1865 288900

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