World-class research

At the heart of Saïd Business School is an emphasis on high-quality academic research.

Through research, our community identifies the most important and interesting challenges facing the business world, attempts to make sense of them and proposes innovative, evidence-based ways to tackle them. Research also drives other aspects of our purpose as a school in that the provision of quality business education and meaningful, impactful engagement with external stakeholders should be grounded in research.



  • Mark Jansen,
  • ludovic Phalippou,
  • Thomas Noe
  • Eero Vaara,
  • Anniina Rantakari
Organisation Studies

How culture shapes consumer responses to anthropomorphic products(opens in new window)

  • Journal article
  • International Journal of Research in Marketing
  • Sara Baskentli,
  • Rhonda Hadi,
  • Leonard Lee
See more publications