The Oxford strategy group takes as its starting point that strategy today has above all to take the broad as well as the long view.

Our group examines strategy through a wide lens, exploring the processes, practices, and people associated with organisational strategy. We examine both market and non-market strategy. We are equally interested in organisations in the private sector, the public sector, and civil society. Our research explores strategy communications as well as strategic competition and collaborations; institutional environments as well as competitive environments. We examine strategy processes and practices that emanate from the bottom of organisations and societies, as well as from the top, and from the outside as well as from the inside.

Our research is interdisciplinary – grounded in sociology, psychology, economics, cognitive science, and political science, as well as the arts and the humanities. We are as passionate about human welfare and societal thriving, as about the traditional strategy outcomes of profit and shareholder value. 


Our research aims to help leaders with strategies that improve individual, organisational and societal outcomes.

For example, we investigate:

  • platforms and ecosystems
  • strategy practice and decision-making
  • strategy communication
  • the institutional foundations of markets and industries
  • scenarios and futures.

We publish regularly in leading academic journals including the Academy of Management Journal, Academy of Management Review, Administrative Science Quarterly, Organization Science, Organization Studies, and the Strategic Management Journal. Members of our group have also published in the British Medical Journal, Genome Biology, Nature, and Science.

Group members serve currently – or have recently served – in leadership positions for professional associations such as the Academy of Management, the European Group for Organization Studies, and the Strategic Management Society, as well as in senior editorial positions for journals such as the Academy of Management Journal, Organization Studies, and the Strategic Management Journal.

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We teach both degree and executive education programmes for senior executives and not-for-profit professionals. Doctoral students within the group contribute to research and teaching, and doctoral student applications are encouraged.

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