Eero Vaara

Eero Vaara

Professor in Organisations and Impact


Saïd Business School
University of Oxford
Park End Street


Eero’s research focuses on organisational and strategic change. He is a world leading expert in discursive and narrative perspectives.

Eero’s work deals with strategy process and practice research, studies of radical change such as mergers and acquisitions, work on institutional change and legitimation, and research on multinational corporations, nationalism and globalisation.

Eero combines practically relevant topics such as strategy work and management of postmerger integration with deep theoretical and methodological reflection on organisational and strategic processes and practices.


Eero has published widely and served in editorial roles in leading scholarly journals.

Eero pursues research in four key areas: 

  1. strategy process and practice research
  2. radical organisational and strategic change
  3. institutional change and legitimation
  4. MNCs, nationalism and globalisation.

What cuts across these research interests is an attempt to better understand how communication, discourses and narratives are used in and around organisations and how they construct organisational reality. He has developed especially the ways in which critical discourse analysis can be used in organisation and strategy research and advanced research on organisational narratives. Lately, he has also worked on historical analysis.

This research has been published in leading journals, and he has served e.g. as an Associate Editor in AMJ. He has received several awards for his publications such as Roland Calori Prize for the Best Paper published in Organisation Studies in (awarded July 2003), OMT Best Published Paper Award 2014 (with Joep Cornelissen and Saku Mantere) and JIBS Silver Medal for Significant Contributions to International Business in 2019.

Eero has also served in leadership roles in international societies and associations (e.g. Chair of EGOS, member of the Board of Governors of the Academy of Management, and board member in EIASM).


Making connections: harnessing the diversity of strategy-as-practice research(opens in new window)

  • Journal article
  • International Journal of Management Reviews
  • Marko Kohtamaki,
  • Richard Whittington,
  • Eero Vaara,
  • Rodrigo Rabetino
  • Giulia Cappellaro,
  • Amelia Compagni,
  • Eero Vaara
  • Innan Sasaki,
  • Josip Kotlar,
  • Davide Ravasi,
  • Eero Vaara

Strategic concepts as micro-level tools in strategic sensemaking(opens in new window)

  • Journal article
  • Strategic Management Journal
  • Kari Jalonen,
  • Henri Schildt,
  • Eero Vaara
See more publications


Eero’s work is having a deep impact on organisations and society.

Eero has throughout his career actively collaborated with companies and other organisations in various roles. This has most often included collaborative research projects involving reciprocal learning, participation and consulting – especially in strategy work and mergers and acquisitions. He has combined this close collaboration with critical thinking and engagement with larger social and societal issues that matter. This is shown in the focus on issues such as participation in strategy-making, identity and legitimacy crises in organisational change, and corporate social responsibility and sustainability.


Eero will be teaching on a number of postgraduate and executive programs at the School.

Eero’s teaching philosophy is based on constructionist learning, which means an emphasis placed on the student’s own experiences, dialogue in classroom and critical thinking. This has become a cornerstone of his pedagogical thinking and in the development of study programs and courses and modules.

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