Our work explores how ownership relates to the endurance, value, and conduct of corporations. It is funded by the Ford Foundation.
Whatever an organisation’s form, there is always a way to embed purpose. This cluster of Responsible Business research projects examines purpose through differing lenses, deepening our understanding of what business is, and what business should be, over the coming decades.
Doing now what the world needs next
The Ownership Project at Oxford Saïd
Ownership for influence and impact
Mutuality in Business
The adoption and impact of mutuality metrics
A collaborative project with the Mars Corporation exploring mutuality as a new principle for organising business.
Our research explores the concept of mutuality in business and develops a business management theory for The Economics of Mutuality, teaching curricula, new management practices, and business case studies.
Oxford Initiative on Rethinking Performance (ORP)
The Oxford Initiative on Rethinking Performance (ORP) aims to transform business practices and leadership to become more purposeful. Using applied research and in collaboration with industry partners, this study answers the increasing need for 21st-century companies to understand and demonstrate how they create (and destroy) value beyond financials - how they earn their profits, not just how much profit they earn.
Born out of the Mutuality in Business project, the initiative seeks to establish a global centre of knowledge to develop, support and host bold discussions, contemporary thought and innovative ideas around holistic performance measurement and valuation.
Enacting Purpose Initiative (EPI)
Organisations are spending an increasing amount of time defining and articulating corporate purpose. While this in itself is not a simple task, it is even more challenging to authentically enact purpose, linking board objectives to strategy and outcomes. A number of different members of faculty at Saïd Business School are working together with leading universities, corporations and professional service firms including the Law School at the University of California Berkeley, Federated Hermes, Wachtell, Lipton, Rosen & Katz (WLRK), and the senior leadership teams of around 50 global corporations from across Europe and the US to produce practical and policy guidance on this subject during 2020.
The Enacting Purpose Initiative is chaired by Rupert Younger, Director of the Oxford University Centre for Corporate Reputation, and co-chaired by Colin Mayer CBE, Peter Moores Professor of Management Studies, together with Robert G Eccles, Visiting Professor of Management Practice at Oxford SaÏd. The guidance reports will contribute to the British Academy's The Future of the Corporation initiative, among others.
Changing conceptions of corporate purpose
Our work explores how the idea of 'corporate purpose' itself has shifted in content and impact over several decades.
Launched in 2015, in collaboration with the Beacon Institute EY Global, our work is part of a broader research initiative at Oxford to unpick the key issues in 21st century stakeholder capitalism and responsible leadership, in collaboration with corporate partners and in the service of world-leading executive education.