New data-backed insights and best practices for shifting from a shareholder primacy to a stakeholder value creation business model have been published.
The Institute for Real Growth (IRG) and the Future of Marketing Initiative (FOMI) at Saïd Business School have released the findings from the first ever global study to identify best practices on businesses’ pivot from shareholder primacy to value creation for all stakeholders. Known as ‘Humanised Growth,’ this model seeks to benefit employees, consumers, the community, the environment, and investors. The study is unprecedented in scope and builds on the expertise and experience of hundreds of global experts, academics, and cross-functional C-suite practitioners.
IRG Founder Marc de Swaan Arons, commented: 'Today’s business leaders are being pulled in all directions by their key stakeholders. Employees, customers, government, community, and investors are all louder and more demanding than ever before.'
The IRG Impact Study findings build on 450 in-depth vision interviews conducted with C-suite executives, experts, and academics and a survey of global business leaders. The IRG Impact Study finds that 90 percent of leaders at overperforming businesses approach stakeholder value creation as a business growth opportunity, in contrast to only 50 per cent of leaders at underperforming businesses.
Andrew Stephen, Deputy Dean for Faculty and Research, L’Oréal Professor of Marketing at Oxford Saïd and IRG Impact Study co-leader, said: 'A lot has changed since the US Business Roundtable committed to creating value for all stakeholders. The IRG Impact Study addresses one of the most complex business challenges impacting leaders across the C-suite and board.'