Skip to main content
University of Oxford Saïd Business School 25

Top menu

  • Oxford Answers

Main navigation

Main menu
  • Research
    Research
    • Research overview
      Research overview
      • Research seminars
      • Research strategy
    • Research areas
      Research areas
      • Accounting
      • Finance
      • Health Care
      • Impact
      • Innovation
      • International Business
      • Management Science
      • Marketing
      • Major Programme Management
      • Organisation Studies
      • Professional Service Firms
      • Strategy
      • Technology and Operations Management
    • Centres and initiatives
      Centres and initiatives
      • Creative Destruction Lab Oxford
      • Entrepreneurship Centre
      • Oxford Future of Finance and Technology Initiative
      • Oxford Future of Marketing Initiative
      • Oxford Future of Real Estate Initiative
      • Oxford Initiative on AI×SDGs
      • Oxford Initiative on Rethinking Performance
      • Oxford University Centre for Business Taxation
      • Oxford University Centre for Corporate Reputation
      • Private Equity Institute
      • Responsible Business
      • Skoll Centre for Social Entrepreneurship
    • Networks
      Networks
      • CABDyN
      • Oxford Institute of Retail Management
  • Oxford experience
    Oxford experience
    • Coming to Oxford
      Coming to Oxford
      • College experience
      • Living costs
      • Partners and families
      • Visas
    • Scholarships and funding
    • Life at Oxford
      Life at Oxford
      • Learning at Oxford
      • Exploring Oxford
      • Activities, clubs and groups
      • Oxford Union
    • Blogs
    • Career development
      Career development
      • Your career journey
      • Our expertise
    • Life after Oxford
      Life after Oxford
      • Alumni
      • Elumni
  • Events
    Events
    • Events listing
    • Past events
    • Future of Business
    • Oxford Smart Space
  • About us
    About us
    • The School
      The School
      • Our history
      • Our community
      • Diversity and inclusion
      • Climate emergency
      • Rankings, achievements and accreditation
      • School Board and Global Leadership Council
      • Global Leadership Centre
      • Covid-19 information
    • Support us
      Support us
      • Fundraising priorities
      • Donate online
      • How to give
      • Corporate partnerships
      • Community giving
      • Impact and recognition
    • Our people
      Our people
      • Faculty
      • Associate Fellows
      • Academic visitors
      • Recruit our graduates
      • Work for us
    • News
      News
      • Media coverage
      • Media relations contacts
    • Venue hire
      Venue hire
      • Park End Street
      • Egrove Park
      • B&B accommodation at Egrove Park
      • Our services
  • Programmes
    Programmes
    • MBAs
      MBAs
      • MBA
      • 1+1 MBA
      • Executive MBA
    • Degrees
      Degrees
      • BA Economics and Management
      • DPhil Finance
      • DPhil Management
      • MSc Financial Economics
      • MSc Global Healthcare Leadership
      • MSc Law and Finance
      • MSc Major Programme Management
    • Executive Diplomas
      Executive Diplomas
      • Artificial Intelligence for Business
      • Financial Strategy
      • Global Business
      • Organisational Leadership
      • Strategy and Innovation
    • Executive Education
      Executive Education
      • On-campus open programmes
      • Online programmes
      • ​Custom programmes
    • Programme finder
  1. Home
  2. News
  3. Oxford Future of Marketing Initiative
  1. Home
  2. News
  3. Oxford Future of Marketing Initiative

Oxford Future of Marketing Initiative News

Media, marketing and mission: Associate Fellow Seth Rogin’s insights at the Fifth Future of Marketing Symposium

  • Insight
26th May
""
  • Insight
26th May
Media, marketing and mission: Associate Fellow Seth Rogin’s insights at the Fifth Future of Marketing Symposium

Associate Fellow Seth Rogin has a distinguished career spanning digital marketing, news, and advertising, as well as having been a backer of a Broadway play.

Andrew Stephen ranks among the world’s top marketing academics for another year

  • Award
7th Apr
""
  • Award
7th Apr
Andrew Stephen ranks among the world’s top marketing academics for another year

The marketing professor and associate dean of research came first in the UK.

Helping journalists around the world to grow their audiences

  • Programme
6th Apr
""
  • Programme
6th Apr
Helping journalists around the world to grow their audiences

Saïd Business School's partnership with the Meta Journalism Project is going global

Chatbots get the blame if they look too human

  • Research
18th Nov
''
  • Research
18th Nov
Chatbots get the blame if they look too human

When customers are angry, humanlike chatbots could make them even angrier with a negative effect on customer satisfaction and brand reputation.

Mars publishes study to tackle gender inequality in partnership with Oxford Future of Marketing

  • Research
2nd Nov
woman climbing on a high rock
  • Research
2nd Nov
Mars publishes study to tackle gender inequality in partnership with Oxford Future of Marketing

Experts from Saïd Business School analysed data from over 10,000 women in 88 different countries to identify the main areas of intervention.

Outstanding Reviewer Award for Associate Professor of Marketing

  • Award
  • Research
1st Nov
''
  • Award
  • Research
1st Nov
Outstanding Reviewer Award for Associate Professor of Marketing

Felipe Thomaz has received an Outstanding Reviewer Award from the Journal of Consumer Research.

Oxford Saïd announces partnership with the Unstereotype Alliance

  • Research
8th Mar
''
  • Research
8th Mar
Oxford Saïd announces partnership with the Unstereotype Alliance

The new partnership will aim to address all stereotypes in advertising.

Mars joins the Oxford Future of Marketing Initiative

  • Research
26th Jan
""
  • Research
26th Jan
Mars joins the Oxford Future of Marketing Initiative

Together, Saїd Business School and Mars, Incorporated will identify opportunities to address gender inequality in business.

Tenure for Dr Rhonda Hadi

  • Staff
12th Jun
Rhonda Hadi
  • Staff
12th Jun
Tenure for Dr Rhonda Hadi

Rhonda Hadi, Associate Professor of Marketing at Saïd Business School and Fellow of Green Templeton College, has been reappointed to retiring age at Oxford.

Google joins the Oxford Future of Marketing Initiative

  • Research
10th Mar
andrew stephen presenting
  • Research
10th Mar
Google joins the Oxford Future of Marketing Initiative

The new partnership will see FOMI and Google collaborate on research to better understand how new forms of digital advertising contribute to brand growth.

Twitter joins the Oxford Future of Marketing Initiative

  • Research
12th Nov
Twitter
  • Research
12th Nov
Twitter joins the Oxford Future of Marketing Initiative

Saїd Business School and Twitter have joined forces to address the changing needs of contemporary marketers and business leaders.

Persuading consumers to post about products on social media can backfire for businesses

  • Research
24th Sep
Woman on mobile phone
  • Research
24th Sep
Persuading consumers to post about products on social media can backfire for businesses

Brands that spend time and money on word-of-mouth marketing (WOMM) by encouraging consumers to post about their products may be shooting themselves in the foot.

Professor Andrew Stephen honoured by the American Marketing Association

  • Award
25th Jul
Andrew Stephen
  • Award
25th Jul
Professor Andrew Stephen honoured by the American Marketing Association

Prof. Stephen has won the Varadarajan Award for Early Contributions to Marketing Strategy

Oxford Future of Marketing Initiative to use Teradata Vantage for business and marketing research

  • Research
28th Jun
Andrew Stephen presentation
  • Research
28th Jun
Oxford Future of Marketing Initiative to use Teradata Vantage for business and marketing research

Teradata has also revealed that they will be funding a new postdoctoral research fellow in the FOMI team.

Mobile Marketing Association joins Oxford Future of Marketing Initiative

  • Research
29th Mar
Oxford Saïd
  • Research
29th Mar
Mobile Marketing Association joins Oxford Future of Marketing Initiative

The Oxford Future of Marketing Initiative has gone from strength to strength since its launch in 2016.

New report reveals paradoxical role of the Chief Digital Officer

  • Research
23rd Oct
CDO
  • Research
23rd Oct
New report reveals paradoxical role of the Chief Digital Officer

Chief Digital Officers are ‘paradoxical protagonists’ who aim to make themselves redundant.

Oxford Future of Marketing Symposium

  • Research
5th Dec
Marketing conference image
  • Research
5th Dec
Oxford Future of Marketing Symposium

The first Oxford Future of Marketing Symposium took place in Oxford on 4 December 2017. 

Footer menu

  • Contact us
  • Find us
  • Press
  • Jobs
  • Website policies
  • Alumni
  • Donate
  • Covid-19

Follow us

  • Twitter
  • LinkedIn
  • YouTube
  • Facebook
  • Instagram
  • WeChat
  • Blogs
  • Advance HE Opens in new tab
  • EFMD Equis accreditations Opens in new tab
  • Global Network for Advanced Management Opens in new tab

Website & Privacy Policies © Saïd Business School 2023 All rights reserved

Back to top