Oxford Future of Marketing Initiative News

Saïd Business School's Deputy Dean for Faculty and Research has been named the UK’s most-published author by the American Marketing Association.

New data-backed insights and best practices for shifting from a shareholder primacy to a stakeholder value creation business model have been published.

World leading academic Dr Felipe Thomaz has received full tenure at Saïd Business School and has been reappointed in his role to retiring age. 

Saïd Business School has announced a new series of online programmes to support entrepreneurs on their journey to success.

Associate Fellow Seth Rogin has a distinguished career spanning digital marketing, news, and advertising, as well as having been a backer of a Broadway play.

The marketing professor and associate dean of research came first in the UK.

Saïd Business School's partnership with the Meta Journalism Project is going global

When customers are angry, humanlike chatbots could make them even angrier with a negative effect on customer satisfaction and brand reputation.

Experts from Saïd Business School analysed data from over 10,000 women in 88 different countries to identify the main areas of intervention.

Felipe Thomaz has received an Outstanding Reviewer Award from the Journal of Consumer Research.

The new partnership will aim to address all stereotypes in advertising.

Together, Saїd Business School and Mars, Incorporated will identify opportunities to address gender inequality in business.

Rhonda Hadi, Associate Professor of Marketing at Saïd Business School and Fellow of Green Templeton College, has been reappointed to retiring age at Oxford.

The new partnership will see FOMI and Google collaborate on research to better understand how new forms of digital advertising contribute to brand growth.

Saїd Business School and Twitter have joined forces to address the changing needs of contemporary marketers and business leaders.

Brands that spend time and money on word-of-mouth marketing (WOMM) by encouraging consumers to post about their products may be shooting themselves in the foot.

Prof. Stephen has won the Varadarajan Award for Early Contributions to Marketing Strategy

Teradata has also revealed that they will be funding a new postdoctoral research fellow in the FOMI team.

The Oxford Future of Marketing Initiative has gone from strength to strength since its launch in 2016.

Chief Digital Officers are ‘paradoxical protagonists’ who aim to make themselves redundant.