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J Jason Bell

Associate Professor of Marketing

  • Jason.Bell@sbs.ox.ac.uk

Saïd Business School
University of Oxford
Park End Street
Oxford
OX1 1HP

Profile

Jason Bell works under the Future of Marketing Initiative and studies AI, perception, new products and choice processes.

He uses Bayesian methods to model consumer demand and decision making. Jason regularly interfaces with practitioners from various technology companies.

His research has been published in peer-reviewed journals such as Marketing Science and Journal of Marketing.

Read Jason's CV.

Publications

EXPRESS: beyond the pair: media archetypes and complex channel synergies in advertising

  • Journal article
  • Journal of Marketing
  • Joseph Bell,
  • Felipe Thomaz,
  • Andrew T Stephen
Marketing

Generative artificial intelligence and evaluating strategic decisions

  • Journal article
  • Strategic Management Journal
  • Anil R Doshi,
  • J Jason Bell,
  • Emil Mirzayev,
  • Bart S Vanneste
Marketing

Bringing the doctor to the patients: cardiology outreach to rural areas

  • Journal article
  • Journal of Marketing
  • Joseph Bell,
  • Sanghak Lee,
  • Thomas S Gruca
Marketing

Can AI help in crowdsourcing? A theory-based model for idea screening in crowdsourcing contests

  • Journal article
  • Marketing Science
  • Joseph Bell,
  • Christian Pescher,
  • GJ Tellis,
  • J Füller
Marketing
See more publications