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The past, present, and future of innovation research

Journal article  |  MARKETING LETTERS  | 
  • Byung Cheol Lee,
  • Christine Moorman,
  • C Page Moreau,
  • Andrew T Stephen,
  • Donald R Lehmann
Marketing

The future of social media in marketing

Journal article  |  Journal of the Academy of Marketing Science  | 
  • Andrew Stephen,
  • R Hadi,
  • L Grewal,
  • GIL Appel
Marketing

In mobile we trust: The effects of mobile versus nonmobile reviews on consumer purchase intentions

Journal article  |  Journal of Marketing Research  | 
  • L Grewal,
  • Andrew Stephen
Marketing

Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans

Journal article  |  Journal of the Academy of Marketing Science  | 
  • Sciandra,
  • JJ Inman,
  • Andrew Stephen
Marketing

Digital and social media research

Chapter  |  Handbook of Research Methods in Consumer Psychology  | 
  • Z Chen,
  • AT Stephen
Marketing

Leading IJRM on the path to prominence

Journal article  |  International Journal of Research in Marketing  | 
  • PK Kannan,
  • I Hung,
  • W Reinartz,
  • A Stephen
Marketing

When posting about products in social media backfires: the negative effects of consumer identity signaling on product interest

Journal article  |  Journal of Marketing Research  | 
  • L Grewal,
  • Andrew Stephen,
  • N Coleman
Marketing

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

Journal article  |  Journal of Interactive Marketing  | 
  • PC Verhoef,
  • AT Stephen,
  • PK Kannan,
  • X Luo,
  • V Abhishek,
  • M Andrews,
  • Y Bart,
  • H Datta,
  • N Fong,
  • DL Hoffman,
  • MM Hu,
  • T Novak,
  • W Rand,
  • Y Zhang
Marketing

Here Comes the Hyper-Connected Augmented Consumer

Journal article  |  GFK Marketing Intelligence Review  | 
  • AT Stephen
Marketing

Online shopping and social media: friends or foes?

Journal article  |  Journal of Marketing  | 
  • Y Zhang,
  • M Trusov,
  • Andrew Stephen,
  • Z Jamal
Marketing

Social Media Marketing: Principles and Strategies

Book  |  Stukent  | 
  • AT Stephen,
  • B Yakov
Marketing

Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns

Journal article  |  Marketing Science  | 
  • I Chae,
  • AT Stephen,
  • Y Bart,
  • D Yao
Marketing

A thematic exploration of digital, social media, and mobile marketing research's evolution from 2000 to 2015 and an agenda for future research

Journal article  |  Journal of Marketing  | 
  • Andrew Stephen,
  • Cait Lamberton
Marketing

How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed

Journal article  |  International Journal of Research in Marketing  | 
  • Andrew T Stephen,
  • Donald R Lehmann
Marketing

The role of digital and social media marketing in consumer behavior

Journal article  |  Current Opinion in Psychology  | 
  • AT Stephen
Marketing

Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks

Journal article  |  JOURNAL OF MARKETING RESEARCH  | 
  • AT Stephen,
  • PP Zubcsek,
  • J Goldenberg
Marketing

Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions

Journal article  |  Journal of Marketing Research  | 
  • Yakov Bart,
  • Andrew Stephen,
  • Miklos Sarvary
Marketing

Making mobile ads that work

Journal article  |  Harvard Business Review  | 
  • A Stephen,
  • Y Bart,
  • M Sarvary
Marketing

Are close friends the enemy? online social networks, self-esteem, and self-control

Journal article  |  Journal of Consumer Research  | 
  • K Wilcox,
  • AT Stephen
Marketing

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

Journal article  |  Marketing Science  | 
  • O Toubia,
  • AT Stephen
Marketing