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Publications finder

Showing 1 - 20 of 40 results for Andrew Stephen
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Relevance—reloaded and recoded(opens in new window)

  • Journal article
  • Journal of Consumer Research
  • 29-1-2022
  • Bernd H Schmitt,
  • June Cotte,
  • Markus Giesler,
  • Andrew Stephen,
  • Stacy Wood
Marketing

Blame the bot: Anthropomorphism and anger in customer-chatbot interactions(opens in new window)

  • Journal article
  • Journal of Marketing
  • 27-8-2021
  • Cammy Crolic,
  • Felipe Thomaz,
  • Rhonda Hadi,
  • Andrew Stephen
Marketing

Ethics for AI in Business

  • Journal article
  • 22-6-2021
  • Felipe Thomaz,
  • Natalia Efremova,
  • Francesca Mazzi,
  • Gregory Clark,
  • Ewan Macdonald,
  • Rhonda Hadi,
  • J Jason Bell,
  • Andrew T Stephen
Marketing

No Silver Bullet: Cross-Media Complementarity

  • Journal article
  • 29-5-2021
  • J Jason Bell,
  • Felipe Thomaz,
  • Andrew T Stephen
Marketing

EXPRESS: real-time brand reputation tracking using social media(opens in new window)

  • Journal article
  • Journal of Marketing
  • 1-2-2021
  • Roland T Rust,
  • William Rand,
  • Ming-Hui Huang,
  • Andrew Stephen,
  • Gillian Brooks,
  • Timur Chabuk
Marketing

Our Journal, Our Intellectual Home(opens in new window)

  • Journal article
  • Journal of Consumer Research
  • 1-2-2021
  • BH Schmitt,
  • J Cotte,
  • M Giesler,
  • AT Stephen,
  • S Wood
Marketing

On the need for evidence-based decision-making in marketing(opens in new window)

  • Chapter
  • Build Brilliant Brands Advice from 22 of the world's leading marketers
  • 16-9-2020
  • Andrew STEPHEN
Marketing

The past, present, and future of innovation research(opens in new window)

  • Journal article
  • MARKETING LETTERS
  • 9-2020
  • Byung Cheol Lee,
  • Christine Moorman,
  • C Page Moreau,
  • Andrew T Stephen,
  • Donald R Lehmann
Marketing

The impact of pronoun choices on consumer engagement actions: Exploring top global brands’ social media communications

  • Journal article
  • Psychology and Marketing
  • 10-2-2020
  • Lauren Labrecque,
  • Andrew STEPHEN
Marketing

Social media and luxury(opens in new window)

  • Chapter
  • Research Handbook on Luxury Branding
  • 28-12-2019
  • Andrew Stephen
Marketing

The future of social media in marketing(opens in new window)

  • Journal article
  • Journal of the Academy of Marketing Science
  • 12-10-2019
  • Andrew Stephen,
  • R Hadi,
  • L Grewal,
  • GIL Appel
Marketing

In mobile we trust: The effects of mobile versus nonmobile reviews on consumer purchase intentions(opens in new window)

  • Journal article
  • Journal of Marketing Research
  • 9-6-2019
  • L Grewal,
  • Andrew Stephen
Marketing

Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans(opens in new window)

  • Journal article
  • Journal of the Academy of Marketing Science
  • 6-5-2019
  • Sciandra,
  • JJ Inman,
  • Andrew Stephen
Marketing

Leading IJRM on the path to prominence(opens in new window)

  • Journal article
  • International Journal of Research in Marketing
  • 1-3-2019
  • PK Kannan,
  • I Hung,
  • W Reinartz,
  • A Stephen
Marketing

When posting about products in social media backfires: the negative effects of consumer identity signaling on product interest(opens in new window)

  • Journal article
  • Journal of Marketing Research
  • 14-1-2019
  • L Grewal,
  • Andrew Stephen,
  • N Coleman
Marketing

Identity in the digital age(opens in new window)

  • Chapter
  • HANDBOOK OF RESEARCH ON IDENTITY THEORY IN MARKETING
  • 2019
  • Lauren Grewal,
  • Andrew T Stephen
Marketing

DIGITAL AND SOCIAL MEDIA RESEARCH(opens in new window)

  • Chapter
  • HANDBOOK OF RESEARCH METHODS IN CONSUMER PSYCHOLOGY
  • 2019
  • Zoey Chen,
  • Andrew T Stephen
Marketing

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products(opens in new window)

  • Journal article
  • Journal of Interactive Marketing
  • 1-11-2017
  • PC Verhoef,
  • AT Stephen,
  • PK Kannan,
  • X Luo,
  • V Abhishek,
  • M Andrews,
  • Y Bart,
  • H Datta,
  • N Fong,
  • DL Hoffman,
  • MM Hu,
  • T Novak,
  • W Rand,
  • Y Zhang
Marketing

Here Comes the Hyper-Connected Augmented Consumer

  • Journal article
  • GFK Marketing Intelligence Review
  • 11-2017
  • AT Stephen
Marketing

Online shopping and social media: friends or foes?(opens in new window)

  • Journal article
  • Journal of Marketing
  • 1-11-2017
  • Y Zhang,
  • M Trusov,
  • Andrew Stephen,
  • Z Jamal
Marketing

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