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EXPRESS: real-time brand reputation tracking using social media

  • Journal article
  • Journal of Marketing
  • Roland T Rust,
  • William Rand,
  • Ming-Hui Huang,
  • Andrew Stephen,
  • Gillian Brooks,
  • Timur Chabuk
Marketing

The past, present, and future of innovation research

  • Journal article
  • MARKETING LETTERS
  • Byung Cheol Lee,
  • Christine Moorman,
  • C Page Moreau,
  • Andrew T Stephen,
  • Donald R Lehmann
Marketing

The future of social media in marketing

  • Journal article
  • Journal of the Academy of Marketing Science
  • Andrew Stephen,
  • R Hadi,
  • L Grewal,
  • GIL Appel
Marketing

In mobile we trust: The effects of mobile versus nonmobile reviews on consumer purchase intentions

  • Journal article
  • Journal of Marketing Research
  • L Grewal,
  • Andrew Stephen
Marketing

Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans

  • Journal article
  • Journal of the Academy of Marketing Science
  • Sciandra,
  • JJ Inman,
  • Andrew Stephen
Marketing

Digital and social media research

  • Chapter
  • Handbook of Research Methods in Consumer Psychology
  • Z Chen,
  • AT Stephen
Marketing

Leading IJRM on the path to prominence

  • Journal article
  • International Journal of Research in Marketing
  • PK Kannan,
  • I Hung,
  • W Reinartz,
  • A Stephen
Marketing

When posting about products in social media backfires: the negative effects of consumer identity signaling on product interest

  • Journal article
  • Journal of Marketing Research
  • L Grewal,
  • Andrew Stephen,
  • N Coleman
Marketing

Identity in the digital age

  • Chapter
  • Handbook of Research on Identity Theory in Marketing
  • L Grewal,
  • AT Stephen
Marketing

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

  • Journal article
  • Journal of Interactive Marketing
  • PC Verhoef,
  • AT Stephen,
  • PK Kannan,
  • X Luo,
  • V Abhishek,
  • M Andrews,
  • Y Bart,
  • H Datta,
  • N Fong,
  • DL Hoffman,
  • MM Hu,
  • T Novak,
  • W Rand,
  • Y Zhang
Marketing

Here Comes the Hyper-Connected Augmented Consumer

  • Journal article
  • GFK Marketing Intelligence Review
  • AT Stephen
Marketing

Online shopping and social media: friends or foes?

  • Journal article
  • Journal of Marketing
  • Y Zhang,
  • M Trusov,
  • Andrew Stephen,
  • Z Jamal
Marketing

Social Media Marketing: Principles and Strategies

  • Book
  • Stukent
  • AT Stephen,
  • B Yakov
Marketing

Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns

  • Journal article
  • Marketing Science
  • I Chae,
  • AT Stephen,
  • Y Bart,
  • D Yao
Marketing

A thematic exploration of digital, social media, and mobile marketing research's evolution from 2000 to 2015 and an agenda for future research

  • Journal article
  • Journal of Marketing
  • Andrew Stephen,
  • Cait Lamberton
Marketing

How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed

  • Journal article
  • International Journal of Research in Marketing
  • Andrew T Stephen,
  • Donald R Lehmann
Marketing

The role of digital and social media marketing in consumer behavior

  • Journal article
  • Current Opinion in Psychology
  • AT Stephen
Marketing

Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks

  • Journal article
  • JOURNAL OF MARKETING RESEARCH
  • AT Stephen,
  • PP Zubcsek,
  • J Goldenberg
Marketing

Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions

  • Journal article
  • Journal of Marketing Research
  • Yakov Bart,
  • Andrew Stephen,
  • Miklos Sarvary
Marketing

Making mobile ads that work

  • Journal article
  • Harvard Business Review
  • A Stephen,
  • Y Bart,
  • M Sarvary
Marketing