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The future of social media in marketing

Journal article  |  JOURNAL OF THE ACADEMY OF MARKETING SCIENCE  | 
  • Gil Appel,
  • Lauren Grewal,
  • Rhonda Hadi,
  • Andrew T Stephen
Marketing

In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions

Journal article  |  JOURNAL OF MARKETING RESEARCH  | 
  • Lauren Grewal,
  • Andrew T Stephen
Marketing

Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans

Journal article  |  JOURNAL OF THE ACADEMY OF MARKETING SCIENCE  | 
  • Michael R Sciandra,
  • J Jeffrey Inman,
  • Andrew T Stephen
Marketing

Digital and social media research

Chapter  |  Handbook of Research Methods in Consumer Psychology  | 
  • Z Chen,
  • AT Stephen
Marketing

When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest

Journal article  |  JOURNAL OF MARKETING RESEARCH  | 
  • Lauren Grewal,
  • Andrew T Stephen,
  • Nicole Verrochi Coleman
Marketing

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

Journal article  |  Journal of Interactive Marketing  | 
  • PC Verhoef,
  • AT Stephen,
  • PK Kannan,
  • X Luo,
  • V Abhishek,
  • M Andrews,
  • Y Bart,
  • H Datta,
  • N Fong,
  • DL Hoffman,
  • MM Hu,
  • T Novak,
  • W Rand,
  • Y Zhang
Marketing

Here Comes the Hyper-Connected Augmented Consumer

Journal article  |  GFK Marketing Intelligence Review  | 
  • AT Stephen
Marketing

Online Shopping and Social Media: Friends or Foes?

Journal article  |  JOURNAL OF MARKETING  | 
  • Yuchi Zhang,
  • Michael Trusov,
  • Andrew T Stephen,
  • Zainab Jamal
Marketing

Social Media Marketing: Principles and Strategies

Book  |  Stukent  | 
  • AT Stephen,
  • B Yakov
Marketing

How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed

Journal article  |  INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING  | 
  • Andrew T Stephen,
  • Donald R Lehmann
Marketing

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal article  |  JOURNAL OF MARKETING  | 
  • Cait Lamberton,
  • Andrew T Stephen
Marketing

The role of digital and social media marketing in consumer behavior

Journal article  |  Current Opinion in Psychology  | 
  • AT Stephen
Marketing

Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks

Journal article  |  JOURNAL OF MARKETING RESEARCH  | 
  • AT Stephen,
  • PP Zubcsek,
  • J Goldenberg
Marketing

How being busy can increase motivation and reduce task completion time.

Journal article  |  Journal of personality and social psychology  | 
  • Keith Wilcox,
  • Juliano Laran,
  • Andrew T Stephen,
  • Peter P Zubcsek
Marketing

Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions

Journal article  |  Journal of Marketing Research  | 
  • Y Bart,
  • AT Stephen,
  • M Sarvary
Marketing

Making mobile ads that work

Journal article  |  Harvard Business Review  | 
  • A Stephen,
  • Y Bart,
  • M Sarvary
Marketing

Are close friends the enemy? online social networks, self-esteem, and self-control

Journal article  |  Journal of Consumer Research  | 
  • K Wilcox,
  • AT Stephen
Marketing

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

Journal article  |  Marketing Science  | 
  • O Toubia,
  • AT Stephen
Marketing

Consumers' trust in feelings as information

Journal article  |  Journal of Consumer Research  | 
  • T Avnet,
  • TP Michel,
  • AT Stephen
Marketing

The effects of traditional and social earned media on sales: A study of a microlending marketplace

Journal article  |  Journal of Marketing Research  | 
  • AT Stephen,
  • J Galak
Marketing