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Showing 1 - 20 of 48 results for Andrew Stephen AM
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Beyond the pair: media archetypes and complex channel synergies in advertising

  • Journal article
  • Journal of Marketing
  • Joseph Bell,
  • Felipe Thomaz,
  • Andrew T Stephen
Marketing

Keeping up and staying fresh: reflections on studying emerging topics in consumer research

  • Journal article
  • Journal of Consumer Research
  • Andrew Stephen
Marketing

Comparing the principal eigenvector of a hypergraph and its shadows

  • Journal article
  • Linear Algebra and Its Applications
  • Gregory J Clark,
  • Felipe Thomaz,
  • Andrew Stephen
Marketing

From tablet to table: how augmented reality influences food desirability

  • Journal article
  • Journal of the Academy of Marketing Science
  • William Fritz,
  • Rhonda Hadi,
  • Andrew Stephen
Marketing

Fields of gold: scraping web data for marketing insights

  • Journal article
  • Journal of Marketing
  • Johannes Boegershausen,
  • Hannes Datta,
  • Abhishek Borah,
  • Andrew Stephen
Marketing

How consumer digital signals are reshaping the customer journey

  • Journal article
  • Journal of the Academy of Marketing Science
  • David A Schweidel,
  • Yakov Bart,
  • J Jeffrey Inman,
  • Andrew T Stephen,
  • Barak Libai,
  • Michelle Andrews,
  • Ana Babić Rosario,
  • Inyoung Chae,
  • Zoey Chen,
  • Daniella Kupor,
  • Chiara Longoni,
  • Felipe Thomaz
Marketing

Fields of Gold: Web Scraping and APIs for Impactful Marketing Insights

  • Journal article
  • Johannes Boegershausen,
  • Hannes Datta,
  • Abhishek Borah,
  • Andrew T Stephen
Marketing

Relevance—reloaded and recoded

  • Journal article
  • Journal of Consumer Research
  • Bernd H Schmitt,
  • June Cotte,
  • Markus Giesler,
  • Andrew Stephen,
  • Stacy Wood
Marketing

Blame the bot: Anthropomorphism and anger in customer-chatbot interactions

  • Journal article
  • Journal of Marketing
  • Cammy Crolic,
  • Felipe Thomaz,
  • Rhonda Hadi,
  • Andrew Stephen
Marketing

Ethics for AI in Business

  • Journal article
  • Felipe Thomaz,
  • Natalia Efremova,
  • Francesca Mazzi,
  • Gregory Clark,
  • Ewan Macdonald,
  • Rhonda Hadi,
  • J Jason Bell,
  • Andrew T Stephen
Marketing

EXPRESS: real-time brand reputation tracking using social media

  • Journal article
  • Journal of Marketing
  • Roland T Rust,
  • William Rand,
  • Ming-Hui Huang,
  • Andrew Stephen,
  • Gillian Brooks,
  • Timur Chabuk
Marketing

Our journal, our intellectual home

  • Journal article
  • Journal of Consumer Research
  • Bernd H Schmitt,
  • June Cotte,
  • Markus Giesler,
  • Andrew T Stephen,
  • Stacy Wood
Marketing

On the need for evidence-based decision-making in marketing

  • Chapter
  • Build Brilliant Brands Advice from 22 of the world's leading marketers
  • Andrew STEPHEN
Marketing

The past, present, and future of innovation research

  • Journal article
  • Marketing Letters
  • Byung Cheol Lee,
  • Christine Moorman,
  • C Page Moreau,
  • Andrew T Stephen,
  • Donald R Lehmann
Marketing

Social media and luxury

  • Chapter
  • Research Handbook on Luxury Branding
  • Andrew Stephen
Marketing

The impact of pronoun choices on consumer engagement actions: Exploring top global brands’ social media communications

  • Journal article
  • Psychology and Marketing
  • Lauren Labrecque,
  • Andrew STEPHEN
Marketing

Identity in the digital age

  • Chapter
  • Handbook of Research on Identity Theory in Marketing
  • Lauren Grewal,
  • Andrew T Stephen
Marketing

The future of social media in marketing

  • Journal article
  • Journal of the Academy of Marketing Science
  • Andrew Stephen,
  • R Hadi,
  • L Grewal,
  • GIL Appel
Marketing

In mobile we trust: The effects of mobile versus nonmobile reviews on consumer purchase intentions

  • Journal article
  • Journal of Marketing Research
  • L Grewal,
  • Andrew Stephen
Marketing

Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans

  • Journal article
  • Journal of the Academy of Marketing Science
  • Sciandra,
  • JJ Inman,
  • Andrew Stephen
Marketing