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Relevance—reloaded and recoded

  • Journal article
  • Journal of Consumer Research
  • Bernd H Schmitt,
  • June Cotte,
  • Markus Giesler,
  • Andrew Stephen,
  • Stacy Wood
Marketing

Blame the bot: Anthropomorphism and anger in customer-chatbot interactions

  • Journal article
  • Journal of Marketing
  • Cammy Crolic,
  • Felipe Thomaz,
  • Rhonda Hadi,
  • Andrew Stephen
Marketing

Ethics for AI in Business

  • Journal article
  • Felipe Thomaz,
  • Natalia Efremova,
  • Francesca Mazzi,
  • Gregory Clark,
  • Ewan Macdonald,
  • Rhonda Hadi,
  • J Jason Bell,
  • Andrew T Stephen
Marketing

No Silver Bullet: Cross-Media Complementarity

  • Journal article
  • J Jason Bell,
  • Felipe Thomaz,
  • Andrew T Stephen
Marketing

EXPRESS: real-time brand reputation tracking using social media

  • Journal article
  • Journal of Marketing
  • Roland T Rust,
  • William Rand,
  • Ming-Hui Huang,
  • Andrew Stephen,
  • Gillian Brooks,
  • Timur Chabuk
Marketing

Our Journal, Our Intellectual Home

  • Journal article
  • Journal of Consumer Research
  • BH Schmitt,
  • J Cotte,
  • M Giesler,
  • AT Stephen,
  • S Wood
Marketing

On the need for evidence-based decision-making in marketing

  • Chapter
  • Build Brilliant Brands Advice from 22 of the world's leading marketers
  • Andrew STEPHEN
Marketing

The past, present, and future of innovation research

  • Journal article
  • MARKETING LETTERS
  • Byung Cheol Lee,
  • Christine Moorman,
  • C Page Moreau,
  • Andrew T Stephen,
  • Donald R Lehmann
Marketing

The impact of pronoun choices on consumer engagement actions: Exploring top global brands’ social media communications

  • Journal article
  • Psychology and Marketing
  • Lauren Labrecque,
  • Andrew STEPHEN
Marketing

Social media and luxury

  • Chapter
  • Research Handbook on Luxury Branding
  • Andrew Stephen
Marketing

The future of social media in marketing

  • Journal article
  • Journal of the Academy of Marketing Science
  • Andrew Stephen,
  • R Hadi,
  • L Grewal,
  • GIL Appel
Marketing

In mobile we trust: The effects of mobile versus nonmobile reviews on consumer purchase intentions

  • Journal article
  • Journal of Marketing Research
  • L Grewal,
  • Andrew Stephen
Marketing

Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans

  • Journal article
  • Journal of the Academy of Marketing Science
  • Sciandra,
  • JJ Inman,
  • Andrew Stephen
Marketing

Leading IJRM on the path to prominence

  • Journal article
  • International Journal of Research in Marketing
  • PK Kannan,
  • I Hung,
  • W Reinartz,
  • A Stephen
Marketing

When posting about products in social media backfires: the negative effects of consumer identity signaling on product interest

  • Journal article
  • Journal of Marketing Research
  • L Grewal,
  • Andrew Stephen,
  • N Coleman
Marketing

Identity in the digital age

  • Chapter
  • HANDBOOK OF RESEARCH ON IDENTITY THEORY IN MARKETING
  • Lauren Grewal,
  • Andrew T Stephen
Marketing

DIGITAL AND SOCIAL MEDIA RESEARCH

  • Chapter
  • HANDBOOK OF RESEARCH METHODS IN CONSUMER PSYCHOLOGY
  • Zoey Chen,
  • Andrew T Stephen
Marketing

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

  • Journal article
  • Journal of Interactive Marketing
  • PC Verhoef,
  • AT Stephen,
  • PK Kannan,
  • X Luo,
  • V Abhishek,
  • M Andrews,
  • Y Bart,
  • H Datta,
  • N Fong,
  • DL Hoffman,
  • MM Hu,
  • T Novak,
  • W Rand,
  • Y Zhang
Marketing

Here Comes the Hyper-Connected Augmented Consumer

  • Journal article
  • GFK Marketing Intelligence Review
  • AT Stephen
Marketing

Online shopping and social media: friends or foes?

  • Journal article
  • Journal of Marketing
  • Y Zhang,
  • M Trusov,
  • Andrew Stephen,
  • Z Jamal
Marketing