Oxford Artificial Intelligence Programme

Artificial intelligence
Understand the mechanics behind AI, its potential and its challenges.

Start date:


  • 6 weeks

Time commitment:

  • Short programme


  • Online


  • £2,350

About the programme

To understand AI and its true potential - what it can and can't do - you need to understand how the technology works.

This programme is designed for managers, business leaders and technical professionals across multiple functions and industries looking to understand the workings and possibilities of AI. It provides a unique opportunity to develop an informed opinion about AI's application, as you reflect on its implications and limitations whilst building a business case for its implementation.

The University of Oxford is a global centre for AI, with world-class research ranging from practical applications through to quantitative and computational principles of AI. Saïd Business School is at the heart of this work with ongoing research such as The Oxford Initiative on AI×SDGs. This programme draws on this unique environment and multidisciplinary experts exclusively drawn from the across the University of Oxford to provide a comprehensive exploration of AI.

Delivered in partnership with online learning provider, GetSmarter, you will become part of a community, learning together through a dedicated Online Campus.

An introduction to the programme

AI robot

What our alumni say

It is one of the best programmes I’ve ever attended. I would call it an action-packed thriller technology course... It is like parallel processing computers, where we get so much knowledge and so many ideas from fellow students.

Roni Ukken

Director, Sheperd Limited UK


On completion of this programme, you’ll walk away with:

  • The ability to assess the implications and possibilities of AI in your industry, and build a business case for its implementation
  • A robust framework to critically examine the social and ethical implications of AI
  • A conceptual understanding of machine learning, deep learning, neural networks, and algorithms
  • Access to Oxford's unique ecosystem of AI research and development
  • Guidance from leading industry experts and Oxford Saïd faculty, and access to the official Oxford Executive Education Alumni group on LinkedIn

The thinking behind the programme

The last decade has seen impressive advances in AI, which are proving their value in a huge range of new application areas.

Our programme provides a practical way of accessing the world of AI through world leading research. During your learning journey you will also consider the ethical and philosophical questions about the nature of AI. While there is genuine cause for excitement about advances in AI, there is also a lot of unsubstantiated hype. Our faculty will showcase the reality of AI and Machine Learning, and they will show you where AI is now, where it may go and how Oxford is positioned to be at the forefront of these developments.

You will be encouraged to critically appraise empirical research, tactile experience, and real-life case studies to form their own conclusions about AI's application and place in the future of society. This learning is delivered around several key frameworks developed for the programme:  

  • Framework for AI
  • Ethical framework for AI
  • Framework for making a business case

Programme impact

Alex Barr, Janus Henderson fund manager and City of London Councilman, talks about the potential implications and impact of AI on organisations, and shares his experiences of the programme.


Orientation module

Welcome to your online campus

Module 1

Artificial Intelligence ecosystem.

Explore the history and potential of AI within the context of the digital ecosystem. 

Module 2

AI and machine Learning: Understanding the black box.

Delve into the mechanics of the three main types of machine learning: supervised, reinforcement, and unsupervised learning.


Module 3

Understanding deep learning and neural networks.

Understand what deep learning is and how it is powering the modern approach to AI. 


Module 4

Working with intelligent machines.

Explore the concept of intelligence in machines and the impact of AI in the labour market. 

Module 5

The ethics of artificial intelligence.

Explore the hierarchy of ethical and legal considerations around AI.

Module 6

How to drive AI in your business.

Identify the potential business opportunity of AI in a specific context.

Meet the faculty

The programme is led by Professor Matthias Holweg, who brings together expert insights with faculty from Oxford Saïd and the wider University of Oxford. 

Take a look at the research that is driving the AI conversation and discover how this is helping to change the world. 

Experts and contributors