Oxford Venture Series
Start date:
Duration:
- 22 weeks
Time commitment:
- Short programme
Location:
- Online
Cost:
- £5,100
About the series
A brand new aspirational series of programmes underpinned by the collective research intelligence of Oxford Saïd’s Entrepreneurship Centre, the Oxford Future of Marketing Initiative and the Private Equity Institute.
This three-programme series will give those at the disruptive end of business a blueprint for success, giving you the space to innovate and build a strategy amongst a like-minded cohort.
As a new entrepreneur, or part of a start-up or scale-up, these programmes will give you a bedrock of invaluable knowledge and access to unrivalled expertise to get your ideas from paper to fully funded. As a small or medium enterprise, an intrapreneur or corporate innovator, they will give you the practical skills to support innovation in the boardroom.
Programmes
- Venture Creation Programme: conceptualise new ideas, stress test and scale existing business models.
- Venture Finance Programme: understand and differentiate the types of entrepreneurial finance available as business ventures evolve, grow and scale.
- Digital Marketing Disruptive Strategy Programme: create and implement disruptive strategies and consumer-centric digital transformation plans to generate future business value and growth.
Curriculum - Section 1 - Oxford Entrepreneurship: Venture Creation Programme
Orientation module
Welcome to your Online Campus
Module 1
Identifying business opportunities
Module 2
Understanding your entrepreneurial talents
Module 3
Analysing customers and markets
Module 4
Crafting a business model
Module 5
Launching a venture
Module 6
Pitching a venture
We encourage our participants to be entrepreneurial in outlook by drawing on the best, brightest and most current entrepreneurial business thinking from Oxford and beyond.
Curriculum - Section 2 - Oxford Entrepreneurship: Venture Finance Programme
Orientation module
Welcome to your Online Campus
Module 1
The investment cycle
Module 2
Investor types
Module 3
Fundraising
Module 4
Valuation: Art or science?
Module 5
Venture capitalists
Module 6
Negotiating deals
Module 7
Scaling up and scaling down
Module 8
Cashing in on success
Existing ways of thinking and doing things are becoming stale and outdated, and this is the case when we look at modern marketing. The only way to bring fresh thinking to the table is to develop your own perspectives, mindsets and practical skills.
Curriculum - Section 3 - Oxford Digital Marketing: Disruptive Strategy Programme
Orientation module
Welcome to your Online Campus
Module 1
Marketing disrupted
Module 2
Marketing psychology
Module 3
Value creation
Module 4
Established digital marketing channels
Module 5
Emerging digital marketing channels
Module 6
The power of communities and influence
Module 7
Experimentation, measurement, and analytics
Module 8
The future of marketing
About the certificates
Upon successful completion of the programme, you’ll receive a certificate of attendance.
Assessment for each programme is continuous and based on a series of practical assignments completed online. In order to be issued with your digital certificate, you’ll need to meet the requirements outlined in the programme handbook. Each handbook will be made available to you as soon as you begin that programme.
Contact
Contact our team for a more in-depth conversation about our online programmes.