Oxford Venture Series
Start date:
Duration:
- 22 weeks
Time commitment:
- Short programme
Location:
- Online
Cost:
- £5,100
About the series
A brand new aspirational series of programmes underpinned by the collective research intelligence of Oxford Saïd’s Entrepreneurship Centre, the Oxford Future of Marketing Initiative and the Private Equity Institute.
The Oxford Venture Series provides a comprehensive educational track tailored for up-and-coming entrepreneurs, startups, growing enterprises, small and medium-sized businesses, corporate innovators, and intrapreneurs.
You will gain the skills and knowledge you need to generate new business ventures, and have your concepts validated by expert faculty on the Oxford Entrepreneurship: Venture Creation Programme. You’ll also explore the entrepreneurial funding options available to you throughout the lifespan of your venture on the Oxford Entrepreneurship: Venture Finance Programme. Finally, you’ll learn how to design and implement innovative marketing strategies and consumer-centric digital transformation plans to help your business thrive and grow in value on the Oxford Digital Marketing: Disruptive Strategy Programme.
Programmes in this series
Receive a 15% discount on the three programmes.
Discover a curated learning path that will help you to expand your entrepreneurial knowledge and skills with ease. Designed to provide you with maximum flexibility, this series will allow you to tailor your learning experience to suit your unique schedule and preferences. You'll have the freedom to select your preferred start date for each programme, enabling you to seamlessly integrate your learning commitments into your existing personal and professional obligations. You'll also have the exclusive opportunity to network with a dynamic network of like-minded peers and expert faculty.
- Venture Creation Programme: conceptualise new ideas, stress test and scale existing business models.
- Venture Finance Programme: understand and differentiate the types of entrepreneurial finance available as business ventures evolve, grow and scale.
- Digital Marketing Disruptive Strategy Programme: create and implement disruptive strategies and consumer-centric digital transformation plans to generate future business value and growth.
Curriculum
Over the duration of this series, you’ll work through the following modules:
Programme 1: Oxford Entrepreneurship: Venture Creation Programme
Orientation module
Welcome to your online campus
Meet and engage with your learning and peer networks as you navigate the online campus.
Module 1
Identifying business opportunities
Gain insight into the process of developing ideas, which marks the start of the entrepreneurial journey.
Module 2
Understanding your entrepreneurial talent
Explore the mindsets and motivations that contribute to entrepreneurial success, and the importance of assembling a complementary team.
Module 3
Analysing customers and markets
Learn how to perform market analysis and identify potential customers for your venture.
Module 4
Crafting a business model
Gain insight into how revenue, core activities and competition influence a company's business model.
Module 5
Launching a venture
Construct a development plan for launching your venture and ensuring product-market fit.
Module 6
Pitching a venture
Consider how to share your entrepreneurial vision with external stakeholders.
We encourage our participants to be entrepreneurial in outlook by drawing on the best, brightest and most current entrepreneurial business thinking from Oxford and beyond.
Programme 2: Oxford Entrepreneurship: Venture Finance Programme
Orientation module
Welcome to your online campus
Meet and engage with your learning and peer networks as you navigate the online campus.
Module 1
The investment cycle
Reflect on the nature of venture finance and the role it plays for entrepreneurs and investors.
Module 2
Investor types
Explore the types of investors in venture finance.
Module 3
Fundraising
Learn about fundraising, financial projections, and ‘financial ask’.
Module 4
Valuation: Art or science?
Discover how valuation occurs and why it is important.
Module 5
Venture capitalists
Explore the role of venture capitalists, venture capital funding, and venture capital firms.
Module 6
Negotiating deals
Discover how to negotiate a deal to reach agreement.
Module 7
Scaling up and scaling down
Learn about staged financing and how ventures deal with financial difficulties.
Module 8
Cashing in on success
Explore the process of ‘exit’ from the perspective of the entrepreneur and the investor.
Existing ways of thinking and doing things are becoming stale and outdated, and this is the case when we look at modern marketing. The only way to bring fresh thinking to the table is to develop your own perspectives, mindsets and practical skills.
Programme 3: Oxford Digital Marketing: Disruptive Strategy Programme
Orientation module
Welcome to your online campus
Meet and engage with your learning and peer networks as you navigate the online campus.
Module 1
Marketing disrupted
Gain an overview of the history and key trends of the ever-evolving marketing landscape.
Module 2
Marketing psychology
Develop a holistic understanding of the people involved in marketing and the psychology behind their decision-making.
Module 3
Value creation
Gain a deeper understanding of how value is created and why it should be a central consideration when driving growth.
Module 4
Established digital marketing channels
Explore established digital marketing channels and gain insight into why precision targeting and programmatic advertising are strategically important.
Module 5
Emerging digital marketing channels
Gain insight into emerging digital marketing channels and the ways to use new technologies strategically.
Module 6
The power of communities and influence
Understand the opportunities and challenges presented by online communities.
Module 7
Experimentation, measurement and analytics
Develop an understanding of how to make data-driven decisions.
Module 8
The future of marketing
Speculate about the future of marketing and discover how you can harness opportunities that the future presents.
Industry expert contributors
Oxford Entrepreneurship: Venture Creation Programme guest experts:
- Joyeeta Das, CEO and Co-Founder, GYANA
- Srin Madipalli , Founder, Accomable; Product Manager, Airbnb
Oxford Entrepreneurship: Venture Finance Programme guest experts:
- Husayn Kussai, CEO and Co-Founder, Onfido
- Jeff Lynn, Executive Chairman and Co-Founder, Seedrs
Oxford Digital Marketing: Disruptive Strategy Programme guest experts:
- Natalia Efremova, Chief Technology Officer, Deep Planet; International Research Fellow, Oxford Future of Marketing Initiative
- Yasmeen Ahmad, Managing Director Product Activation Data & Analytics, Google Cloud
About the certificates
Upon successful completion of each programme you’ll receive a certificate of attendance.
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with your digital certificate, you will need to meet the requirements outlined in the programme handbook. Each handbook will be made available to you as soon as you begin that programme.
Contact
For a more in-depth conversation about our online programmes and the series offered, speak to the team: