Andrew Stephen AM

L’Oréal Professor of Marketing, Deputy Dean for Faculty and Research, Director of the Oxford Future of Marketing Initiative

  • andrew.stephen@sbs.ox.ac.uk

Saïd Business School
University of Oxford
Park End Street


Andrew is one of the world’s leading academic marketing experts.

At Oxford Saïd, Andrew is Deputy Dean for Faculty and Research, responsible for all academic matters at the School. As L’Oréal Professor of Marketing, he is the University’s most-senior marketing academic and leads the School’s group of marketing faculty members and research staff, as well as serving as the director of the Oxford Future of Marketing Initiative.

Andrew is one of the world’s top marketing academics and is a leading voice on the future of the marketing, media, and advertising industries. His research and industry engagement work focuses predominantly on issues related to new technologies in marketing (such as artificial intelligence) and how both customers and businesses can benefit from new technologies. He is a strong proponent of the use of data-centric, analytics-enabled, evidence-based approaches to marketing practice.

His research over the last decade has made significant contributions to our understandings of digital marketing, social media, advertising and consumer behaviour. He is recognised by the American Marketing Association as one of the top marketing academics in the world (including number one in the UK), was featured as one of the top 40 business school professors under 40 by Poets and Quants (in 2015) and has won numerous awards for research excellence.

As a prolific researcher in marketing, Andrew has published in all of the leading academic journals in marketing, as well as in professional outlets such as Harvard Business Review and MIT Sloan Management Review and top psychology journals. He previously served as co-editor of the International Journal of Research in Marketing and is currently editor of the Journal of Consumer Research (the world’s premier academic journal focused on consumer research and one of the top four academic journals in marketing).

Read Andrew's CV.


  • Andrew Stephen

Comparing the principal eigenvector of a hypergraph and its shadows(opens in new window)

  • Journal article
  • Linear Algebra and Its Applications
  • Gregory J Clark,
  • Felipe Thomaz,
  • Andrew Stephen

From tablet to table: how augmented reality influences food desirability(opens in new window)

  • Journal article
  • Journal of the Academy of Marketing Science
  • William Fritz,
  • Rhonda Hadi,
  • Andrew Stephen
  • Johannes Boegershausen,
  • Hannes Datta,
  • Abhishek Borah,
  • Andrew Stephen

How consumer digital signals are reshaping the customer journey(opens in new window)

  • Journal article
  • Journal of the Academy of Marketing Science
  • David A Schweidel,
  • Yakov Bart,
  • J Jeffrey Inman,
  • Andrew T Stephen,
  • Barak Libai,
  • Michelle Andrews,
  • Ana Babić Rosario,
  • Inyoung Chae,
  • Zoey Chen,
  • Daniella Kupor,
  • Chiara Longoni,
  • Felipe Thomaz
See more publications


Andrew focuses on research that is both academically rigorous and relevant to practice.

Through his leadership of the Oxford Future of Marketing Initiative, Andrew has created opportunities for himself, as well as his marketing colleagues at Oxford Saïd, to collaborate with world-leading and forward-thinking companies on research projects that address big questions and world-scale challenges in the marketing, advertising, media, and technology industries. As marketing has evolved into a heavily tech-enabled, data-driven discipline, many interesting questions arise, which Andrew and his colleagues are attempting to tackle through impactful research and influential industry engagement.

Andrew also engages with industry by being an academic representative on a number of industry councils and initiatives, including General Assembly’s Marketing Standards Board, Teradata’s Advanced Analytics Advisory Council, and the Mobile Marketing Association’s Brand Safety Council.


Andrew has extensive experience teaching marketing to a wide variety of audiences and designing programmes that prepare students for the future.

At Oxford, Andrew oversees the entire marketing curriculum. Presently, the marketing faculty offer courses to students in the undergraduate, MBA, Executive MBA and DPhil programmes. The group also offers three open executive education programmes and contributes to many other custom and open executive programmes from time to time.

In recent years Andrew has taught:

  • Marketing (MBA/Executive MBA core)
  • Digital Transformation of Marketing, Media, and Advertising (MBA elective)
  • Digital and Social Media Strategy (MBA/Executive MBA elective)
  • Marketing Analytics (MBA elective)
  • Future of Marketing (Executive MBA elective)
  • Academic Research in Marketing (DPhil elective)
  • Oxford Artificial Intelligence Programme (Executive Education)
  • Oxford Digital Marketing: Disruptive Strategy Programme (Executive Education)
  • Oxford Enterprise Leadership Programme (Executive Education)
  • Oxford-Melbourne Digital Marketing and Analytics Programme (Executive Education)

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Oxford Answers

Thought-leadership and insights for business leaders written by our Faculty and Associate Fellows.

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