Green Hearts to Green Carts
Bridging the say-do gap for climate conscious consumers. Small changes in consumer choice could make an immediate impact in mitigating greenhouse gas emissions.
A new research initiative will focus on addressing the gap between growing consumer awareness of climate change and the lack of widespread changes in consumer behaviour, a phenomenon known as the ‘say-do’ gap. Investcorp, a leading global investment manager specialising in alternative investments, is partnering with Saïd Business School to support this research, working in collaboration with researchers at the Digital Data Design Institute at Harvard (D^3). The research aims to generate new insights into consumer attitudes towards climate change for business, policy makers, academia and the broad investor community. As part of this initiative, the group released a new white paper, 'From Green Hearts to Green Carts: Bridging the Say-Do Gap for Climate Conscious Consumption,' published on the eve of the UN Climate Conference COP28, taking place in the United Arab Emirates, where Investcorp is a sponsor.
'We are delighted to be launching this partnership with the University of Oxford to better understand one of the biggest x-factors in solving our climate challenges – consumer behaviour,' said Rishi Kapoor, Co-CEO of Investcorp. 'These insights will help the private sector develop effective products, services and marketing strategies to reduce consumption-related emissions,' he added.