Yasser Bhatti

Yasser A Bhatti

Associate Scholar

Saïd Business School
University of Oxford
Park End Street


Yasser Bhatti is a scholar of Strategy, Innovation and Entrepreneurship, having graduated from Saïd Business School with a DPhil in Management focused on the study of innovation. He also has a MSc in Management Research focused on the study of entrepreneurship.

For more than a decade he has been working with SBS faculty on research projects and pedagogical programmes. His book on 'Frugal Innovation – Models, Means, Methods,' co-authored with Professors Marc Ventresca and David Barron and published by Cambridge University Press, analyses how entrepreneurs and large firms are pursuing competitive and profitable strategies by innovating for humanity to improve lives for everyone, everywhere. The book is dedicated to Dr Pamela Hartigan, former Director of the Skoll Centre for Social Entrepreneurship.


Yasser's research merges emerging models of innovation, mainly frugal, social and reverse innovations with strategy concepts, mainly cost leadership, business models, and scenario planning to help promote inclusive and sustainable growth. He uses mixed methods and conducts studies through the lens of institutional theory and resource based view. 

He has conducted projects with support from the Skoll Centre for Social Entrepreneurship, Global Entrepreneurship Monitor, Oxford Scenarios Programme, National Institute of Health Research, Qatar Foundation, and the Commonwealth Fund. He has offered expert advice to Fraunhofer and NESTA and served on the scientific advisory board of the European Commission Project on Frugal Innovation.


Yasser has been involved in teaching undergraduate, MBA, Diploma and Executive Education courses in strategy and innovation for Professors Richard Whittington, Rafael Ramirez, Chris McKenna and Marc Ventresca. Yasser strives to align his teaching with the UN’s Principles for Responsible Management Education. 

Watch Yasser teaching.