Director of the Oxford Networked Strategy Lab and Associate Fellow
SE-114 32 Stockholm
Ulf has worked in research and teaching at Oxford for more than 10 years. He is a strategy and strategic foresight practitioner.
Ulf is Director of Saïd Business School's new strategy lab. The lab is an innovative hybrid between executive education and strategy development, and combines system strategy with design thinking applied on live strategy initiatives. He has worked with Oxford for more than 10 years, and has deployed design thinking in strategy over the last 25 years, advising on strategy and strategic innovation for global firms, public sector organisations and governments.
Originally a painter, Ulf’s interest in design theory and creative processes led him to explore the intersection between design and strategy with the late Richard Normann from the mid-1990s. He has written several books, chapters and articles, including the books Strategy for a Networked World, co-authored with Rafael Ramírez, and The Innovation Platform – Balancing growth and renewal.
Ulf teaches strategy, innovation and scenario-planning in executive education programmes, and also on master’s programmes at several universities: the University of Oxford; HEC Paris; KTH Royal Institute of Technology; Sabanci University; the University of Gothenburg School of Business, Economics and Law; and the University of Gothenburg School of Design and Crafts. Ulf was Associate Researcher in the Oxford Strategic Renewal Research Programme 2004-7, and Associate Fellow at The Institute for Science, Innovation and Society, Oxford University 2009-10.
He is also co-founder of NornmannPartners. His consulting engagements include work with a wide range of clients in more than ten countries, including but not limited to: BancaIntesa, Celemi, Cision, EDF, Ericsson, Essity, Elster Group, GDF-Suez, Great Britain China Centre, Hachette UK, ICA, Lexel, Novartis, OMX Nasdaq, Petrol Ofisi, Research International, Royal&SunAlliance, Saab, Scania, SEB, Shell International, Siemens, Skanska, Statoil, Stockholm County, Stromma, Swedish National Property Board, Swedish Post, TelecomItalia, Telenor, VINNOVA, Vittra, Waymaker, and Wärtsilä.
He has led Europe-wide initiatives on innovation policy formation for large urban regions, at County Governor and Mayor level. He has been appointed three times by the Swedish Government to serve on the board of one of Sweden’s largest research financing foundations, the Knowledge Foundation.
Ulf completed his MPhil in Design Theory in 1997 at Chalmers University of Technology and the University of Gothenburg School of Business, Economics and Law. He has a BSc in Business Administration from the Gothenburg School of Economics, which included studies at the Graduate School of Business at Stanford University. He is also a painter, with more than 20 exhibitions since 1990 at galleries and museums in Sweden, Denmark, France and Hungary.
View Ulf's research.