Pedro Bordalo

Pedro Bordalo

Associate Professor of Finance

Saïd Business School
University of Oxford
Park End Street


Pedro's areas of expertise are behavioural finance and behavioural economics.

His work has focused on the role of selective attention and memory in driving attitudes towards risk and in shaping the content of beliefs and expectations. This approach can explain key evidence that is puzzling from the perspective of standard rational models, including systematic instability of risk preferences, predictability of stock and bond market returns, predictable forecast errors and boom-bust cycles in credit markets.

Pedro’s research has been published in the Journal of Finance, Journal of Political Economy, the Quarterly Journal of Economics, the Review of Economic Studies, and the American Economic Review, among other leading journals. He has been invited by regulatory entities such as the Competition and Markets Authority (UK), the Federal Trade Commission (US), and the Financial Conduct Authority to present his work and discuss policy implications.

Prior to joining Oxford University, Pedro was a tenured Associate Professor in the Department of Economics at Royal Holloway, University of London. He holds an MSc in Theoretical Physics from the Ecole Normale Superieure and a PhD in Theoretical Physics from Universite Paris VI. He has taught at the London School of Economics and at Harvard University.

Read Pedro's CV.


Pedro’s research develops psychologically founded models of economic decision-making.

He uses these models to shed light on several economic and financial phenomena. The key idea captured in these models is that, due to limited attention and memory, human decision-making is inherently comparative and context-dependent.

View Pedro's research.



Pedro is regularly invited to present at conferences and seminars on behavioural finance and behavioural economics.

Pedro has also presented his research at regulatory institutions such as the Competition and Markets Authority (UK), the Federal Trade Commission (US), NHS Improvement (UK) among others.

Pedro is a regular referee for leading economics and finance journals, including the American Economic Review, the Journal of Financial Economics, the Journal of Political Economy, the Quarterly Journal of Economics, and the Review of Economic Studies.


Pedro teaches the Behavioural Finance course on the MBA and Executive MBA programmes.