Allyson Stewart-Allen

Associate Fellow

Saïd Business School
Executive Education Centre
University of Oxford
Egrove Park


Allyson Stewart-Allen is an award-winning educator, advisor, author, speaker and Non-Executive Director whose expertise in leadership development and brand internationalisation are sought by global businesses.

She has advised more than 240 businesses in 26 countries including Aegis, BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, SAB Miller and Shell and serves as a Board member of the Chartered Institute of Marketing.

Allyson is the first-ever two-time winner of the EFMD (European Foundation for Management Development) Excellence in Practice Award recognising the leadership programmes she conceived and delivered for Lufthansa (London Business School, 2009) and BAE Systems (Saïd Business School, University of Oxford, 2012).  In addition, she is included in The Female FTSE Report 2014:100 Women to Watch list (Cranfield International Centre for Women Business Leaders), Who’s Who in the World, Who’s Who in America and Who’s Who Among Women.

An experienced and frequent commentator, she lends her insights to broadcast, print and digital media across the globe.  Besides her 4-year slot for Sky News as The Muse of Marketing, Allyson has appeared on several television shows, including four seasons of BBC’s The Apprentice and CNBC’s The Business Class.  Other outlets regularly applying her insights include BBC News, ITV News, CNN, The Financial Times, Bloomberg, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune magazines.

A frequent keynote speaker at international conferences, Allyson has appeared on the platforms of The Global Peter Drucker Forum, The Conference Board and Financial Times Board Directors Programme. She is also a judge for the National Business Awards, WeQual Awards, CBI/Amazon Growing Business Awards, PwC UK Private Business Awards and serves as Chair of Marketing Judges for The International Business Awards and the Chartered Institute of Marketing’s Marketing Excellence Awards.

She is a mentor for female leaders in a variety of settings ranging from tech start-ups to big pharma. She serves as one of the original mentors for the Mayor of London International Business Programme cohorts as well as senior female leaders in well-known global law firms, big pharma and manufacturing businesses.

A Californian based in Europe for over 30 years, Allyson applies her extensive international consulting experience, MBA education with Dr. Peter Drucker and languages (French, German) to the advisory company she founded, International Marketing Partners.


Author of both editions of best-selling book Working with Americans (2nd Edition, Routledge Nov 2019), the first business manual exclusively about the US business culture, Allyson coaches professionals to improve their relationships with, and profits from, American business partners, bosses and colleagues.