Senior Fellow in Management Practice
Saïd Business School
University of Oxford
Park End Street
Alex is the author of the 2022 Routledge textbook ’The Media Business and Artificial Intelligence.’ He has specialised in the media business, and has significant roles in academia, the entertainment industry and major UK charities.
Academically, Alex is Senior Fellow in Management Practice, and also teaches undergraduate Marketing and General Management courses, MBA Marketing and Business of Arts, Culture and Entertainment courses, and EMBA Marketing. He is a Lecturer at St Hugh’s College, Oxford. He also runs the Creative Business department at the UK’s National Film and Television School.
Commercially, Alex has created and grown several media companies and has been shortlisted six times as Entrepreneur of the Year. He is a voting member at BAFTA.
Between 1998 and 2011 he co-founded, and ran as CEO, the media group Ten Alps with Bob Geldof - producing hundreds of factual programmes for UK and global broadcast, as well as substantial digital and branded content output, including the UK government's major digital project, Teachers TV. The group also ran over 500 business publications and two advertising agencies.
From 2012-17 Alex was Managing Director of TV and digital production business Endemol Shine North (now Workerbee) producing content for major UK broadcasters and commercials for TV and major social platforms. He has also worked directly for BBC, ITV and New York’s PEOPLE Magazine.
Charity sector roles currently include the Vice-Chair at UNICEF UK and a directorship at The Halle Orchestra.
Alex has degrees from Oxford, Columbia, INSEAD and a PhD in video optimisation for e-commerce.
Alex’s textbook ‘Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age’ was published by Routledge in November 2022.
Access his book.
Media Management and Artificial Intelligence Understanding Media Business Models in the Digital Age
Adversarial Networks: the first AI War
- Reporting the War in Ukraine
Artificial intelligence and extremist content: a recipe for insurgency(opens in new window)
- Populism, the Pandemic and the Media: Journalism in the age of Covid, Trump, Brexit and Johnson
You're On Mute
- Bite-Sized Books
If You Don’t Fight Like Hell: Insurgency and Artificial Intelligence
- Populism and the Media; Boris, Brexit, Covid and the Donald
Alex teaches marketing at undergraduate, graduate and executive education levels, plus the MBA elective on Media, Arts and Entertainment.
He is also a Lecturer in Management at St Hugh’s College, Oxford, Head of Department in Creative Business at the National Film and Television School, and Professor at Exeter University.
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