Andrew Stephen, Associate Dean of Research and L'Oréal Professor of Marketing at Saïd Business School, University of Oxford has received the Best Paper Award for Research on the Practice of Marketing as it relates to Innovation, Technology and Interactivity by the American Marketing Association's Innovation, Technology and Interactivity Special Interest Group (TechSIG) and the Lazaridis Institute of Wilfrid Laurier University.
The article – A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry – was written in conjunction with Dr. Cait Lamberton, Associate Professor of Marketing at the Joseph M. Katz Graduate School of Business, University of Pittsburgh. It tracks scholarly researchers' changing perspectives on three major digital, social media and mobile marketing themes from 2000 to 2015.
The award comes with a prize of $1,500 USD, and the winners were announced at the joint TechSIG/Teaching and Learning SIG reception at the American Marketers Association’s summer Meeting.
The research mandate of the Lazaridis Institute is to investigate the key issues facing managers of technology firms as they move from start-up to scale-up in global markets.
Nicole Coviello, Research Director at the Lazaridis Institute and committee member, commented: ‘I am very pleased that Drs Lamberton and Stephen have won this inaugural award. Their rigorous review and assessment is a pivotal foundation for research across the digital, social and mobile marketing space.’
Professor Stephen stated that it was a ‘great honour’ to receive the award. ‘My hope is that this work helps inspire more great research that shapes marketing in years to come,’ he said.