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'People need to read news that's uncomfortable'
29
Nov
2016
Seth Rogin talks about the importance and impact of high-quality news reporting, and the responsibilities of editors and marketers in the new digital age

 

Seth Rogin is an Associate Fellow of Saïd Business School and President and CEO of Nucleus Marketing Solutions, a new company founded by Hearst, Gannett, McClatchy and Tribune to drive innovation and digital media sales for the news industry. He's often called the industry's 'Dean of Digital Advertising'. 

Nucleus Marketing Solutions is one of the Founding Partners of The Oxford Future of Marketing Initiative.