Oxford Global Islamic Branding and Marketing Forum
“The Growth of Global Islamic Business: Muslim Market Opportunities and Challenges”
Saïd Business School hosted its Inaugural Islamic Branding and Marketing Forum on 26-27 July 2010. The Forum brought together over 250 business leaders, branding and marketing experts and thought leaders to discuss the key issues that face this growing market.
About the Forum
According to the Pew Research Center a comprehensive demographic study of more than 200 countries finds that there are 1.57 billion Muslims of all ages living in the world today, representing 23% of an estimated 2009 world population of 6.8 billion. Not only is the Muslim population a significant percentage of the global population but AT Kearney also point out that the market for sharia compliant products or services – that is products and services that confirm to Islamic Law – totals USD$2trillion annually and is growing rapidly.
As Muslim countries develop, there is an expressed need to develop and market their own brands to the rest of the world. Additionally, there is massive interest amongst non-Muslim companies in how to enter and penetrate this global market, which spans many industries, including finance, food and beverage, cosmetics, healthcare, pharmaceuticals, logistics, tourism, fashion, and others.
This Forum was the first to bring Muslim and non-Muslim leaders and companies from a variety of business sectors together to discuss how to develop better trade and business relations and to learn from each other about the markets involved and the techniques required. Islam is one religion, but within the Islamic global population there are many markets that behave differently from cultural and business perspectives and both Muslim and non-Muslim marketers seek to understand these differences effectively to address their needs.
Who is the Forum for?
The Forum is for senior executives in the field of branding and marketing from global companies, media agencies and government officials who have an interest in Islamic markets. Over 200 senior delegates from the UK, the US, the Middle East and from South and Southeast Asia are expected to attend.
- Companies and executives of companies that want to learn more about Muslim markets and consumer behaviour in them.
- Companies and executives of businesses that would like to access and gain more share of Muslim markets.
- Marketing and advertising executives of companies interested in addressing Muslim markets.
- Muslim entrepreneurs, companies, investors and professionals interested in building brands and marketing these to Muslim majority and minority markets.
- Leaders of Islamic countries and leaders of global and international companies spoke at this ground-breaking Forum, and shared their experiences in a sophisticated learning environment at Saïd Business School.