Artificial intelligence and machine learning

Artificial Intelligence (AI) and Machine Learning (ML) are terms that are often used interchangeably. However, both are unique in their own way.

AI's focus on intelligent behaviour, or machines learning from the data which is entered into them. The most prominent examples are Watson (IBM) and Deep Mind, as well as home devices such as Alexa (Amazon), Home Pod (Apple), and Google Home (Google). Each of these products is activated by the user at home with command prompts. 

Current research

Current research conducted by Matthias Holweg, Professor of Operations Management, investigates the role of Artificial Intelligence and Machine Learning in organisational learning, and its relationship with big data. The research seeks to identify new patterns and trends which can be used across industries.

Michael Smets, Associate Professor in Management and Organisation Studies, currently researches the structures surrounding technology which may hamper its adoption – or cause knock-on effects. One aspect of particular interest is how technology change will affect the 'system of professions'.

Min Chen, Professor of Scientific Visualisation at the Oxford e-Research Centre, is an expert on scientific visualisation. He is currently working with Matthias Holweg on the application of operations management tools and techniques to create efficient data intelligence processes.