Mutuality in Business publications

Why make business mutual?

Saving our planet, lifting people out of poverty, advancing economic growth... these are one and the same fight

Ban Ki-moon

Former UN Secretary General

Working papers

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This series presents original research conducted by the Mutuality in Business Project. This Working Paper series includes case studies on three innovative route-to-market programmes; the outputs of focus group discussions; and other core academic research under development. 


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This series takes key management concepts, such as psychological ownership, and provides a comprehensive primer. In particular, these are meant for managers who wish to understand both academic debate on a key topic and its broader significance for management practice.   

Making Business Mutual case studies

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This series of case studies explores how mutual approaches to business can help companies and their partners tackle some of the most pressing global challenges. The businesses featured in this series share a commitment to objectives beyond purely financial performance, as well as a serious intent to implement mutual practices through new forms of ownership, governance, leadership, measurement and management.

The cases explore a diverse set of issues and practices, including the measurement of multiple forms of capital, ecosystem shaping approaches, leadership development, and sustainable manufacturing. These cases were first presented at the annual Responsible Business Forum, the convening event of the Mutuality in Business Project, which brings together global companies, MBA candidates, scholars and activists to share their experience in confronting key challenges in their ecosystems to generate financial, social, and environmental value.


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These introductory essays from Professor Colin Mayer CBE and other members of the Mutuality in Business research team consider some of the fundamental research questions being explored by the Mutuality in Business project.