Brands often encourage consumers to engage with them across social media platforms. Conventional wisdom suggests that encouraging engagement in this way raises awareness and, hopefully, lifts sales - but is this really the case? Andrew Stephen and co-authors sought to address this in their paper When Posting About Products in Social Media Backfires: The Negative Effects of Consumer Identity-Signalling on Product Interest. Read more.
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This showcase features research papers from our academic community which have been published in top tier business journals.
Consumer engagement in social media
Does consumer engagement in social media increase revenue and customer retention?
The significance of suffering in organisations
Managerial and organisational research has revealed that the enforcement of similar modes of control within organisations often appears to yield contradictory outcomes in different settings, yet critical literature has offered little theory as to why this is.
The literature does, however, illuminate important considerations in understanding workers diverse responses. These considerations inform Michael Gill’s paper ‘The Significance of Suffering in Organizations: understanding variation in workers’ responses to multiple modes of control’, the findings of which reconcile several divergent findings across different streams of critical research. Read more.
Leading with deliberate vagueness
Traditional leadership models tend to emphasise the importance of clarity and of aligning organisational members behind a single, powerful vision.
What enables some women to become CEOs?
What is it like on their way to the top for the women who make up 9% of CEOs or managing directors globally? According to research from Andromachi Athanasopoulou, Amanda Moss-Cowan, Michael Smets, and Tim Morris, their success has a lot to do with the way they manage themselves, balancing expectation and demand to reach acceptance. Read more.
Social media and shopping
What is the real relationship between social media and shopping?
Online retailers have recognised the importance of social media for many years, but they haven't really understood the relationship between social media and online shopping behaviour. Does social media increase exposure to products and therefore encourage shopping? Or does it act as a stand-in for shopping activity? Yuchi Zhang, Michael Trusov, Andrew T. Stephen and Zainab Jamal set out to address these questions once and for all. Read more.
A Mechanism for LIBOR
Managing the gap between reputation and identity
When a firm's reputation among clients and potential clients varies wildly from its identity, it runs the risk of a reputational crisis.
Reviewing supply-chain design
In an environment when next day delivery is becoming the norm, the traditional tenets of supply-chain design are constantly being challenged.
Forget what you've been told about the trade-off between economies of scale and responsiveness – the concept of 'agility' might very well be the next frontier. Read more.