Loyalty Marketing Workshop

Directors and senior managers are offered the opportunity to explore the latest thinking in customer relationship management.

This workshop, led by Dr Richard Cuthbertson, aims to provide the understanding necessary to build customer relationships and loyalty with cost-effective, well-designed programmes that help achieve the goals of your organisation, and increase the purchasing loyalty of your best customers.

In the only workshop of its kind in Europe, directors and senior managers with customer relationship responsibilities - from retail, consumer service and other retail professional services businesses - are offered the opportunity to explore the latest thinking in customer relationship management. Our tried and tested, deliberately small scale approach, encourages participation with internationally recognised experts and individual learning throughout the workshop.

This Oxford-based workshop is run on an occasional basis, takes place over three days and is fully residential.