Marketing is a critical activity for any firm – large or small, for profit or not-for-profit.
But the scope and nature of marketing has changed rapidly in recent years. Today’s business leaders face a transformed marketing landscape, with ever-evolving new technologies.
The Marketing Group's research mission is to help businesses understand and navigate these changes.
The group conducts influential and cutting-edge applied scientific research. Critically, this research is informed by, and informs, real-world marketing practice at a global level.