These introductory essays from Professor Colin Mayer CBE and other members of the Mutuality in Business research team consider some of the fundamental research questions being explored by the Mutuality in Business project.
Why make business mutual?
Saving our planet, lifting people out of poverty, advancing economic growth... these are one and the same fight
This series of case studies explores how mutual approaches to business can help companies and their partners tackle some of the most pressing global challenges. The businesses featured in this series share a commitment to objectives beyond purely financial performance, as well as a serious intent to implement mutual practices through new forms of ownership, governance, leadership, measurement and management.
The cases explore a diverse set of issues and practices, including the measurement of multiple forms of capital, ecosystem shaping approaches, leadership development and sustainable manufacturing. These cases were first presented at the annual Responsible Business Forum, the convening event of the Mutuality in Business Project, which brings together global companies, MBA candidates, scholars and activists to share their experience in confronting key challenges in their ecosystems to generate financial, social, and environmental value.
- Agriledger & Agunity: An Economics of Mutuality case study
- JD.com: An Economics of Mutuality case study
- Mondragon: An Economics of Mutuality case study
- Sabka Dentist: An Economics of Mutuality case study
- Solvay Chemical: An Economics of Mutuality case study
- Timberland: An Economics of Mutuality case study
- Bel Access and the Sharing Cities Platform
- Blue like an Orange Sustainable Capital
- Blueprint Vodafone Mutuality Case Study
- Dell: The Business Case for a Sustainable Supply Chain
- Interface, Incorporated: Net-Works Programme
- Marks & Spencer Food: Sustainability scorecard for suppliers
- Mars, Incorporated: Maua Programme
- Pearson and TIL Ventures: Tomorrow's Market Incubator
- Singbee Towards a Sustainable Business Model
- Zurich Insurance: The case for effective insurance in flood prone areas
This series presents original research conducted by the Mutuality in Business Project. This Working Paper series includes case studies on three innovative route-to-market programmes; the outputs of focus group discussions; and other core academic research under development.
- Bloom Programme: Micro-distribution of Mars products in Manila
- Smallholder Agriculture and Management Practices
- Social Capital and Adoption of Agronomic Practices
This series takes key management concepts, such as psychological ownership, and provides a comprehensive primer. In particular, these are meant for managers who wish to understand both academic debate on a key topic and its broader significance for management practice.
- Fairness and Organizational Performance: Insights for Supply Chain Management
- Organizational Citizenship Behaviours: Definitions and Dimensions
- Psychological Ownership: Effects and Applications