Research highlights

Saïd Business School

The Centre for Corporate Reputation conducts multidisciplinary research into reputation

Managing the gap between reputation and identity

Urwick Prize

This is a study of identity and reputation in a management consultancy.

It illustrates how identity work at the individual level buffers the identity deficit at an organisational level. Our former Research Fellows William Harvey and Milena Mueller Santos worked with Tim Morris, Professor of Management Studies at Saïd Business School, and their paper, 'Reputation and Identity Conflict in Management Consulting', won the Colonel Lyndall F. Urwick Prize in 2017 for an outstanding piece of research relevant to management consultancy. It was published in Human Relations. View a video summary



Cheap Talk

Our former Research Fellow Basak Yakis-Douglas co-authored research that analyses the link between share price fluctuations and strategy presentations.

An article entitled 'Cheap Talk' was published in Strategic Management Journal, and a  version of the same research was subsequently published in Harvard Business Review and mentioned in several other publications, including Forbes. View a video summary

DLA Piper Trust Project

In 2014/15 we worked with law firm DLA Piper and research firm Populus on a project looking at the breakdown in trust between corporations, politics and the med

Two of our Research Fellows, Elizabeth David-Barrett and Daphne Demetry, worked with the data gleaned from a number of Populus surveys to identify how and where trust had diminished, and suggest ways to work towards rebuilding it. The analysis was captured in this report: 'Rebranding Trust in Business'