The difference between purpose and sustainability (aka ESG)
Corporate purpose and sustainability are part of the mainstream lexicon in the corporate and investment communities, and the two terms are often used interchangeably as synonyms. This article for the Harvard Law School Forum on Corporate Governance argues that this is wrong, and that purpose and sustainability are related but different ideas. Purpose comes first, and sustainability can either contribute to it or can detract from it.
Robert G. Eccles, Colin Mayer, and Judith C. Stroehle