Ideation Lab



A series of facilitated workshops designed to engage students in the process of ideation.

It will develop your understanding of techniques and processes to build skills in self-perception, observation and design thinking that are effective not only for those looking to start their own businesses but also to be innovative in complex organisations.

Taking place over Michaelmas term with 5 sessions, you will complete the programme equipped with a more entrepreneurial mindset.

Programme Structure

Post-it notes on a window

1. Introspection: Understanding individual and team motivations. The objective of this session is to understand yourself better, your ambitions and your motivations. This will improve self-awareness, knowledge of identity and as well as understand that other people’s motivations vary. These skills can support successful team building and team work. 

2. Understanding the challenge. In order to successfully ideate, a problem statement needs to be fully developed through different approaches and techniques. Participants will take a deep dive into their proposed challenge in order to complete the session with a strong ‘How might we…’ statement.     

3. Idea generation. Using a variety of techniques, the objective of the session is to generate as many ideas as possible to answer the challenge set in the previous session. The focus is quantity rather than quality at this stage. 

4. Refinement & Mapping. Working from a large volume of ideas, these will be worked down to create a selection of the most powerful that address the challenge. From there participants will look at how they can be developed further into tangible solutions. 

5. Prototyping. From the selected ideas, participants will understand how to develop effective prototypes that convey the idea in an efficient and low-cost way, taking on board feedback from their peers. 

Applications for the 2021 programme will open in Michaelmas term. 


Who is the Ideation Lab for?

Students of Said Business School who are looking to develop their skills in forming ideas.

How do I apply?

Participation in the programme is via application on Canvas. Applications for 2021 will open in Michaelmas Term. 

When does the Lab take place?

5 sessions which run across Michaelmas term. Dates will be communicated shortly. Successful applicants must attend each session.