Ideation Lab



A series of facilitated workshops designed to engage students in the process of ideation.

It will develop your understanding of techniques and processes to build skills in self-perception, observation and design thinking that are effective not only for those looking to start their own businesses but also to be innovative in complex organisations.

Taking place over Michaelmas term with 5 sessions, you will complete the programme equipped with a more entrepreneurial mindset.

Programme Structure


  1. Introspection: Understanding individual and team motivations

Objective: to understand yourself better, your ambitions and your motivations. This will improve self-awareness, knowledge of identity and as well as understand that other people’s motivations vary. These skills can support successful team building and team work. 


  2. Lateral thinking

Objective: to learn skills and processes which will lead to and support the creation of good ideas. The content will be developed and facilitated by Entrepreneur First focusing on exercises which develop lateral thinking, a similar technique to design thinking, in groups with continuous discussion and feedback.


  3. Creative thinking

Objective: To understand the importance of creative thinking in developing innovative solutions to problems.


  4. Idea generation

Objective: Using a variety of techniques, the objective of the session is to generate as many ideas as possible to answer a question framed as: ‘How might we…’


  5. Refinement & Mapping

Objective: The final session in the Ideation Lab will focus on refining the large volume of ideas that you generated in the previous session and understanding how they can be developed further.


Applications for the 2019 cohort are now closed.


Who is the Ideation Lab for?

Students of Said Business School who are looking to develop their skills in forming ideas.

How do I apply?

Participation in the programme is via application. Applications for 2018 are now closed. Applications for the next cohort are now open.

When does the Lab take place?

5 sessions which run across Michaelmas term. Dates will be communicated shortly. Successful applicants must attend each session.