Skip to main content
University of Oxford Saïd Business School 25

Top menu

  • Oxford Answers

Main navigation

Main menu
  • Research
    Research
    • Research overview
      Research overview
      • Research seminars
      • Research strategy
    • Research areas
      Research areas
      • Accounting
      • Finance
      • Health Care
      • Impact
      • Innovation
      • International Business
      • Management Science
      • Marketing
      • Major Programme Management
      • Organisation Studies
      • Professional Service Firms
      • Strategy
      • Technology and Operations Management
    • Centres and initiatives
      Centres and initiatives
      • Creative Destruction Lab Oxford
      • Entrepreneurship Centre
      • Oxford Future of Finance and Technology Initiative
      • Oxford Future of Marketing Initiative
      • Oxford Future of Real Estate Initiative
      • Oxford Initiative on AI×SDGs
      • Oxford Initiative on Rethinking Performance
      • Oxford University Centre for Business Taxation
      • Oxford University Centre for Corporate Reputation
      • Private Equity Institute
      • Responsible Business
      • Skoll Centre for Social Entrepreneurship
    • Networks
      Networks
      • CABDyN
      • Oxford Institute of Retail Management
  • Oxford experience
    Oxford experience
    • Coming to Oxford
      Coming to Oxford
      • College experience
      • Living costs
      • Partners and families
      • Visas
    • Scholarships and funding
    • Life at Oxford
      Life at Oxford
      • Learning at Oxford
      • Exploring Oxford
      • Activities, clubs and groups
      • Oxford Union
    • Blogs
    • Career development
      Career development
      • Your career journey
      • Our expertise
    • Life after Oxford
      Life after Oxford
      • Alumni
      • Elumni
  • Events
    Events
    • Events listing
    • Past events
    • Future of Business
    • Oxford Smart Space
  • About us
    About us
    • The School
      The School
      • Our history
      • Our community
      • Diversity and inclusion
      • Climate emergency
      • Rankings, achievements and accreditation
      • School Board and Global Leadership Council
      • Global Leadership Centre
      • Covid-19 information
    • Support us
      Support us
      • Fundraising priorities
      • Donate online
      • How to give
      • Corporate partnerships
      • Community giving
      • Impact and recognition
    • Our people
      Our people
      • Faculty
      • Associate Fellows
      • Academic visitors
      • Recruit our graduates
      • Work for us
    • News
      News
      • Media coverage
      • Media relations contacts
    • Venue hire
      Venue hire
      • Park End Street
      • Egrove Park
      • B&B accommodation at Egrove Park
      • Our services
  • Programmes
    Programmes
    • MBAs
      MBAs
      • MBA
      • 1+1 MBA
      • Executive MBA
    • Degrees
      Degrees
      • BA Economics and Management
      • DPhil Finance
      • DPhil Management
      • MSc Financial Economics
      • MSc Global Healthcare Leadership
      • MSc Law and Finance
      • MSc Major Programme Management
    • Executive Diplomas
      Executive Diplomas
      • Artificial Intelligence for Business
      • Financial Strategy
      • Global Business
      • Organisational Leadership
      • Strategy and Innovation
    • Executive Education
      Executive Education
      • On-campus open programmes
      • Online programmes
      • ​Custom programmes
    • Programme finder

Publications finder

Showing 1 - 20 of 182 results for all publications
Filters
Clear filters

Can AI help in crowdsourcing? A theory-based model for idea screening in crowdsourcing contests(opens in new window)

  • Journal article
  • Marketing Science
  • 10-1-2023
  • Joseph Bell,
  • Christian Pescher
Marketing

Follow your nose when it sounds right: how brand names influence consumer responses to product scents(opens in new window)

  • Journal article
  • Journal of Business Research
  • 19-12-2022
  • Marina Carnevale,
  • Rhonda Hadi,
  • David Luna,
  • Ruth Pogacar
Marketing

From tablet to table: how augmented reality influences food desirability(opens in new window)

  • Journal article
  • Journal of the Academy of Marketing Science
  • 6-12-2022
  • William Fritz,
  • Rhonda Hadi,
  • Andrew Stephen
Marketing

Comparing the eigenvector and degree dispersion with the principal ratio of a graph(opens in new window)

  • Journal article
  • Linear and Multilinear Algebra
  • 4-12-2022
  • Gregory Clark
Marketing

Why have package tour itineraries been homogeneous? Insight from industry subgroup relations(opens in new window)

  • Journal article
  • Journal of Travel Research
  • 7-11-2022
  • Jonathan Reynolds,
  • Christine Zeng,
  • Brian King,
  • Kate Ji
Marketing

Media Management and Artificial Intelligence Understanding Media Business Models in the Digital Age

  • Book
  • 11-2022
  • Alex Connock
Marketing

Adversarial Networks: the first AI War

  • Chapter
  • Reporting the War in Ukraine
  • 1-7-2022
  • ALEXANDER CONNOCK
Marketing

Applications of the Harary-Sachs theorem for hypergraphs(opens in new window)

  • Journal article
  • Linear Algebra and Its Applications
  • 25-5-2022
  • Gregory Clark,
  • Joshua N Cooper
Marketing

Fields of gold: scraping web data for marketing insights(opens in new window)

  • Journal article
  • Journal of Marketing
  • 2-5-2022
  • Johannes Boegershausen,
  • Hannes Datta,
  • Abhishek Borah,
  • Andrew Stephen
Marketing

The link between wildlife trade and the global donkey skin product network(opens in new window)

  • Journal article
  • Conservation Science and Practice
  • 24-3-2022
  • Shan Su,
  • Ewan Macdonald,
  • Maurice Beseng,
  • Felipe Thomaz,
  • David Macdonald
Marketing

How consumer digital signals are reshaping the customer journey(opens in new window)

  • Journal article
  • Journal of the Academy of Marketing Science
  • 19-2-2022
  • David A Schweidel,
  • Yakov Bart,
  • J Jeffrey Inman,
  • Andrew T Stephen,
  • Barak Libai,
  • Michelle Andrews,
  • Ana Babić Rosario,
  • Inyoung Chae,
  • Zoey Chen,
  • Daniella Kupor,
  • Chiara Longoni,
  • Felipe Thomaz
Marketing

Relevance—reloaded and recoded(opens in new window)

  • Journal article
  • Journal of Consumer Research
  • 29-1-2022
  • Bernd H Schmitt,
  • June Cotte,
  • Markus Giesler,
  • Andrew Stephen,
  • Stacy Wood
Marketing

How CEOs Twitter with Customers: Key Insights and Future Research Directions: An Abstract(opens in new window)

  • Chapter
  • Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • 1-1-2022
  • T Wu,
  • J Reynolds,
  • J Wu,
  • BB Schlegelmilch
Marketing

CEOs as corporate ambassadors: deciphering leadership communication via Twitter(opens in new window)

  • Journal article
  • Online Information Review
  • 21-10-2021
  • Tong Wu,
  • Jonathan Reynolds,
  • Jintao Wu,
  • Bodo B Schlegelmilch
Marketing

Blame the bot: Anthropomorphism and anger in customer-chatbot interactions(opens in new window)

  • Journal article
  • Journal of Marketing
  • 27-8-2021
  • Cammy Crolic,
  • Felipe Thomaz,
  • Rhonda Hadi,
  • Andrew Stephen
Marketing

You're On Mute

  • Book
  • Bite-Sized Books
  • 30-6-2021
  • ALEXANDER CONNOCK
Marketing

Artificial Intelligence and Extremist Content: a Recipe for Insurgency

  • Chapter
  • Populism, the Pandemic and the Media Journalism in the Age of Covid, Trump, Brexit and Johnson
  • 24-6-2021
  • Alexander CONNOCK
Marketing

Ethics for AI in Business

  • Journal article
  • 22-6-2021
  • Felipe Thomaz,
  • Natalia Efremova,
  • Francesca Mazzi,
  • Gregory Clark,
  • Ewan Macdonald,
  • Rhonda Hadi,
  • J Jason Bell,
  • Andrew T Stephen
Marketing

If You Don’t Fight Like Hell: Insurgency and Artificial Intelligence

  • Chapter
  • Populism and the Media; Boris, Brexit, Covid and the Donald
  • 1-6-2021
  • ALEXANDER CONNOCK
Marketing

No Silver Bullet: Cross-Media Complementarity

  • Journal article
  • 29-5-2021
  • J Jason Bell,
  • Felipe Thomaz,
  • Andrew T Stephen
Marketing

Pagination

  • Current page 1
  • Page 2
  • Page 3
  • Page 4
  • Page 5
  • Next page ››

Footer menu

  • Contact us
  • Find us
  • Press
  • Jobs
  • Website policies
  • Alumni
  • Donate
  • Covid-19

Follow us

  • Twitter
  • LinkedIn
  • YouTube
  • Facebook
  • Instagram
  • WeChat
  • Blogs
  • Advance HE Opens in new tab
  • EFMD Equis accreditations Opens in new tab
  • Global Network for Advanced Management Opens in new tab

Website & Privacy Policies © Saïd Business School 2023 All rights reserved

Back to top