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Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing

Journal article  |  JOURNAL OF THE ACADEMY OF MARKETING SCIENCE  | 
  • Felipe Thomaz,
  • Carolina Salge,
  • Elena Karahanna,
  • John Hulland
Marketing

The future of social media in marketing

Journal article  |  JOURNAL OF THE ACADEMY OF MARKETING SCIENCE  | 
  • Gil Appel,
  • Lauren Grewal,
  • Rhonda Hadi,
  • Andrew T Stephen
Marketing

In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions

Journal article  |  JOURNAL OF MARKETING RESEARCH  | 
  • Lauren Grewal,
  • Andrew T Stephen
Marketing

Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns

Journal article  |  JOURNAL OF MARKETING  | 
  • Christian Hughes,
  • Vanitha Swaminathan,
  • Gillian Brooks
Marketing

Shivering for Status: When Cold Temperatures Increase Product Evaluation

Journal article  |  JOURNAL OF CONSUMER PSYCHOLOGY  | 
  • Jaewoo Park,
  • Rhonda Hadi
Marketing

The Influence of Product Aesthetics on Consumer Inference-Making

Journal article  |  Journal of the Association for Consumer Research  | 
  • CAMMY CROLIC,
  • Yanmei Zheng,
  • Joandrea Hoegg,
  • Joseph W Alba
Marketing

Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans

Journal article  |  JOURNAL OF THE ACADEMY OF MARKETING SCIENCE  | 
  • Michael R Sciandra,
  • J Jeffrey Inman,
  • Andrew T Stephen
Marketing

Digital and social media research

Chapter  |  Handbook of Research Methods in Consumer Psychology  | 
  • Z Chen,
  • AT Stephen
Marketing

Beyond retail: New ways of classifying UK shopping and consumption spaces

Journal article  |  Environment and Planning B: Urban Analytics and City Science  | 
  • Les Dolega,
  • Jonathan Reynolds,
  • Alex Singleton,
  • Michalis Pavlis
Marketing

When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest

Journal article  |  JOURNAL OF MARKETING RESEARCH  | 
  • Lauren Grewal,
  • Andrew T Stephen,
  • Nicole Verrochi Coleman
Marketing

Warm Hearts and Cool Heads: Uncomfortable Temperature Influences Reliance on Affect in Decision Making

Journal article  |  Journal of the Association for Consumer Research  | 
  • R HADI,
  • Lauren Block
Marketing

Culturally Contingent Cravings: How Holistic Thinking Influences Consumer Responses to Food Appeals

Journal article  |  JOURNAL OF CONSUMER PSYCHOLOGY  | 
  • Diogo Hildebrand,
  • R Dustin Harding,
  • Rhonda Hadi
Marketing

The Human Penguin Project: Climate, Social Integration, and Core Body Temperature

Journal article  |  COLLABRA-PSYCHOLOGY  | 
  • Hans IJzerman,
  • Siegwart Lindenberg,
  • Ilker Dalgar,
  • Sophia SC Weissgerber,
  • Rodrigo C Vergara,
  • Athena H Cairo,
  • Marija V Colic,
  • Pinar Dursun,
  • Natalia Frankowska,
  • Rhonda Hadi,
  • Calvin J Hall,
  • Youngki Hong,
  • Chuan-Peng Hu,
  • Jennifer Joy-Gaba,
  • Dusanka Lazarevic,
  • Ljiljana B Lazarevic,
  • Michal Parzuchowski,
  • Kyle G Ratner,
  • David Rothman,
  • Samantha Sim,
  • Claudia Simao,
  • Mengdi Song,
  • Darko Stojilovic,
  • Johanna K Blomster,
  • Rodrigo Brito,
  • Marie Hennecke,
  • Francisco Jaume-Guazzini,
  • Thomas W Schubert,
  • Astrid Schuetz,
  • Beate Seibt,
  • Janis H Zickfeld
Marketing

Leveraging large face recognition data for emotion classification

Chapter  | 
  • Boris Knyazev,
  • Roman Shvetsov,
  • Natalia Efremova,
  • Artem Kuharenko,
  • IEEE
Marketing

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

Journal article  |  Journal of Interactive Marketing  | 
  • PC Verhoef,
  • AT Stephen,
  • PK Kannan,
  • X Luo,
  • V Abhishek,
  • M Andrews,
  • Y Bart,
  • H Datta,
  • N Fong,
  • DL Hoffman,
  • MM Hu,
  • T Novak,
  • W Rand,
  • Y Zhang
Marketing

Here Comes the Hyper-Connected Augmented Consumer

Journal article  |  GFK Marketing Intelligence Review  | 
  • AT Stephen
Marketing

Online Shopping and Social Media: Friends or Foes?

Journal article  |  JOURNAL OF MARKETING  | 
  • Yuchi Zhang,
  • Michael Trusov,
  • Andrew T Stephen,
  • Zainab Jamal
Marketing

Implications of Product Anthropomorphism Through Design

Chapter  |  The Routledge Companion to Consumer Behavior  | 
  • A Valenzuela,
  • R Hadi
Marketing

Social Media Marketing: Principles and Strategies

Book  |  Stukent  | 
  • AT Stephen,
  • B Yakov
Marketing

How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed

Journal article  |  INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING  | 
  • Andrew T Stephen,
  • Donald R Lehmann
Marketing