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  • Book
  • Bite-Sized Books
  • ALEXANDER CONNOCK
Marketing

If You Don’t Fight Like Hell: Insurgency and Artificial Intelligence

  • Chapter
  • Populism and the Media; Boris, Brexit, Covid and the Donald
  • ALEXANDER CONNOCK
Marketing

EXPRESS: real-time brand reputation tracking using social media

  • Journal article
  • Journal of Marketing
  • Roland T Rust,
  • William Rand,
  • Ming-Hui Huang,
  • Andrew Stephen,
  • Gillian Brooks,
  • Timur Chabuk
Marketing

Reason vs Treason

  • Chapter
  • Pandemic, A Year of Mistakes ?
  • Alex Connock
Marketing

Navigating the New Retail Landscape

  • Book
  • Oxford University Press
  • Alan Treadgold,
  • JONATHAN REYNOLDS
Marketing

A Harary-Sachs theorem for hypergraphs

  • Journal article
  • Journal of Combinatorial Theory, Series B
  • Gregory Clark,
  • Joshua Cooper
Marketing

Optimal use of multi-spectral satellite data with convolutional neural networks

  • Journal article
  • Proceedings of the AI for Social Good 2020
  • Sagar Vaze,
  • Conrad Foley,
  • Mohamed Seddiq,
  • Alexey Unagaev,
  • Natalia Efremova
Marketing

The Algorithm, Stupid

  • Chapter
  • Pandemic Where Are We Still Going Wrong? A Very Public Enquiry
  • Alexander Connock
Marketing

The past, present, and future of innovation research

  • Journal article
  • MARKETING LETTERS
  • Byung Cheol Lee,
  • Christine Moorman,
  • C Page Moreau,
  • Andrew T Stephen,
  • Donald R Lehmann
Marketing

The Coronavirus Infowar: What Went Wrong ?

  • Chapter
  • Pandemic: Where Did We Go Wrong ? A Very Public Enquiry
  • Alexander Connock
Marketing

Technology-augmented choice: how digital innovations are transforming consumer decision processes

  • Journal article
  • Customer Needs and Solutions
  • Shiri Melumad,
  • Rhonda Hadi,
  • Christian Hildebrand,
  • Adrian Ward
Marketing

Networking: the perfect storm?

  • Chapter
  • The Virus and the Media
  • ALEXANDER CONNOCK
Marketing

SMArtCast: predicting soil moisture interpolations into the future using Earth observation data in a deep learning framework

  • Journal article
  • Proceedings of the ICLR 2020
  • Conrad James Foley,
  • Sagar Vaze,
  • Mohamed El Amine Seddiq,
  • Alexey Unagaev,
  • Natalia Efremova
Marketing

Influencing those who influence us: the role of expertise in the emergence of minority influence

  • Journal article
  • Journal of Experimental Social Psychology
  • Joshua Clarkson,
  • RG Dugan,
  • Cammy Crolic
Marketing

Throwing light on ‘dark patterns’ of global ecommerce in UK politics

  • Journal article
  • Ethical Space: The International Journal of Communication Ethics
  • Alexander Connock
Marketing

The digital and physical footprint of dark net markets

  • Journal article
  • Journal of International Marketing
  • Felipe Thomaz
Marketing

Stably computing the multiplicity of known roots given leading coefficients

  • Journal article
  • Numerical Linear Algebra with Applications
  • Gregory Clark,
  • JN Cooper
Marketing

Learning from the Dark Web: Leveraging conversational agents in the era of hyper-privacy to enhance marketing

  • Journal article
  • Journal of the Academy of Marketing Science
  • Felipe Thomaz,
  • C Salge,
  • E Karahanna,
  • J Hulland
Marketing

The future of social media in marketing

  • Journal article
  • Journal of the Academy of Marketing Science
  • Andrew Stephen,
  • R Hadi,
  • L Grewal,
  • GIL Appel
Marketing

Good vibrations: consumer responses to technology-mediated haptic feedback

  • Journal article
  • Journal of Consumer Research
  • Rhonda Hadi,
  • A Valenzuela
Marketing