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Can AI help in crowdsourcing? A theory-based model for idea screening in crowdsourcing contests

  • Journal article
  • Marketing Science
  • Joseph Bell,
  • Christian Pescher
Marketing

Follow your nose when it sounds right: how brand names influence consumer responses to product scents

  • Journal article
  • Journal of Business Research
  • Marina Carnevale,
  • Rhonda Hadi,
  • David Luna,
  • Ruth Pogacar
Marketing

From tablet to table: how augmented reality influences food desirability

  • Journal article
  • Journal of the Academy of Marketing Science
  • William Fritz,
  • Rhonda Hadi,
  • Andrew Stephen
Marketing

Comparing the eigenvector and degree dispersion with the principal ratio of a graph

  • Journal article
  • Linear and Multilinear Algebra
  • Gregory Clark
Marketing

Why have package tour itineraries been homogeneous? Insight from industry subgroup relations

  • Journal article
  • Journal of Travel Research
  • Jonathan Reynolds,
  • Christine Zeng,
  • Brian King,
  • Kate Ji
Marketing

Media Management and Artificial Intelligence Understanding Media Business Models in the Digital Age

  • Book
  • Alex Connock
Marketing

Adversarial Networks: the first AI War

  • Chapter
  • Reporting the War in Ukraine
  • ALEXANDER CONNOCK
Marketing

Applications of the Harary-Sachs theorem for hypergraphs

  • Journal article
  • Linear Algebra and Its Applications
  • Gregory Clark,
  • Joshua N Cooper
Marketing

Fields of gold: scraping web data for marketing insights

  • Journal article
  • Journal of Marketing
  • Johannes Boegershausen,
  • Hannes Datta,
  • Abhishek Borah,
  • Andrew Stephen
Marketing

The link between wildlife trade and the global donkey skin product network

  • Journal article
  • Conservation Science and Practice
  • Shan Su,
  • Ewan Macdonald,
  • Maurice Beseng,
  • Felipe Thomaz,
  • David Macdonald
Marketing

How consumer digital signals are reshaping the customer journey

  • Journal article
  • Journal of the Academy of Marketing Science
  • David A Schweidel,
  • Yakov Bart,
  • J Jeffrey Inman,
  • Andrew T Stephen,
  • Barak Libai,
  • Michelle Andrews,
  • Ana Babić Rosario,
  • Inyoung Chae,
  • Zoey Chen,
  • Daniella Kupor,
  • Chiara Longoni,
  • Felipe Thomaz
Marketing

Relevance—reloaded and recoded

  • Journal article
  • Journal of Consumer Research
  • Bernd H Schmitt,
  • June Cotte,
  • Markus Giesler,
  • Andrew Stephen,
  • Stacy Wood
Marketing

How CEOs Twitter with Customers: Key Insights and Future Research Directions: An Abstract

  • Chapter
  • Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • T Wu,
  • J Reynolds,
  • J Wu,
  • BB Schlegelmilch
Marketing

CEOs as corporate ambassadors: deciphering leadership communication via Twitter

  • Journal article
  • Online Information Review
  • Tong Wu,
  • Jonathan Reynolds,
  • Jintao Wu,
  • Bodo B Schlegelmilch
Marketing

Blame the bot: Anthropomorphism and anger in customer-chatbot interactions

  • Journal article
  • Journal of Marketing
  • Cammy Crolic,
  • Felipe Thomaz,
  • Rhonda Hadi,
  • Andrew Stephen
Marketing

You're On Mute

  • Book
  • Bite-Sized Books
  • ALEXANDER CONNOCK
Marketing

Artificial Intelligence and Extremist Content: a Recipe for Insurgency

  • Chapter
  • Populism, the Pandemic and the Media Journalism in the Age of Covid, Trump, Brexit and Johnson
  • Alexander CONNOCK
Marketing

Ethics for AI in Business

  • Journal article
  • Felipe Thomaz,
  • Natalia Efremova,
  • Francesca Mazzi,
  • Gregory Clark,
  • Ewan Macdonald,
  • Rhonda Hadi,
  • J Jason Bell,
  • Andrew T Stephen
Marketing

If You Don’t Fight Like Hell: Insurgency and Artificial Intelligence

  • Chapter
  • Populism and the Media; Boris, Brexit, Covid and the Donald
  • ALEXANDER CONNOCK
Marketing

No Silver Bullet: Cross-Media Complementarity

  • Journal article
  • J Jason Bell,
  • Felipe Thomaz,
  • Andrew T Stephen
Marketing