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Showing 1 - 20 of 182 results for all publications
Can AI help in crowdsourcing? A theory-based model for idea screening in crowdsourcing contests(opens in new window)
- Journal article
- Marketing Science
Marketing
Follow your nose when it sounds right: how brand names influence consumer responses to product scents(opens in new window)
- Journal article
- Journal of Business Research
Marketing
From tablet to table: how augmented reality influences food desirability(opens in new window)
- Journal article
- Journal of the Academy of Marketing Science
Marketing
Comparing the eigenvector and degree dispersion with the principal ratio of a graph(opens in new window)
- Journal article
- Linear and Multilinear Algebra
Marketing
Why have package tour itineraries been homogeneous? Insight from industry subgroup relations(opens in new window)
- Journal article
- Journal of Travel Research
Marketing
Media Management and Artificial Intelligence Understanding Media Business Models in the Digital Age
- Book
Marketing
Adversarial Networks: the first AI War
- Chapter
- Reporting the War in Ukraine
Marketing
Applications of the Harary-Sachs theorem for hypergraphs(opens in new window)
- Journal article
- Linear Algebra and Its Applications
Marketing
Fields of gold: scraping web data for marketing insights(opens in new window)
- Journal article
- Journal of Marketing
Marketing
The link between wildlife trade and the global donkey skin product network(opens in new window)
- Journal article
- Conservation Science and Practice
Marketing
How consumer digital signals are reshaping the customer journey(opens in new window)
- Journal article
- Journal of the Academy of Marketing Science
Marketing
Relevance—reloaded and recoded(opens in new window)
- Journal article
- Journal of Consumer Research
Marketing
How CEOs Twitter with Customers: Key Insights and Future Research Directions: An Abstract(opens in new window)
- Chapter
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Marketing
CEOs as corporate ambassadors: deciphering leadership communication via Twitter(opens in new window)
- Journal article
- Online Information Review
Marketing
Blame the bot: Anthropomorphism and anger in customer-chatbot interactions(opens in new window)
- Journal article
- Journal of Marketing
Marketing
You're On Mute
- Book
- Bite-Sized Books
Marketing
Artificial Intelligence and Extremist Content: a Recipe for Insurgency
- Chapter
- Populism, the Pandemic and the Media Journalism in the Age of Covid, Trump, Brexit and Johnson
Marketing
Ethics for AI in Business
- Journal article
Marketing
If You Don’t Fight Like Hell: Insurgency and Artificial Intelligence
- Chapter
- Populism and the Media; Boris, Brexit, Covid and the Donald
Marketing
No Silver Bullet: Cross-Media Complementarity
- Journal article
Marketing