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Showing 1 - 4 of 4 results for J Jason Bell
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Beyond the pair: media archetypes and complex channel synergies in advertising

  • Journal article
  • Journal of Marketing
  • Joseph Bell,
  • Felipe Thomaz,
  • Andrew T Stephen
Marketing

Generative artificial intelligence and evaluating strategic decisions

  • Journal article
  • Strategic Management Journal
  • Anil R Doshi,
  • J Jason Bell,
  • Emil Mirzayev,
  • Bart S Vanneste
Marketing

Bringing the doctor to the patients: cardiology outreach to rural areas

  • Journal article
  • Journal of Marketing
  • Joseph Bell,
  • Sanghak Lee,
  • Thomas S Gruca
Marketing

Can AI help in crowdsourcing? A theory-based model for idea screening in crowdsourcing contests

  • Journal article
  • Marketing Science
  • Joseph Bell,
  • Christian Pescher,
  • GJ Tellis,
  • J Füller
Marketing