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Bridging the digital and physical: the psychology of augmented reality

  • Journal article
  • Current Opinion in Psychology
  • Rhonda Hadi,
  • Eric S Park
Marketing

Crossmodal compensation: sensory discomfort affects consumer preferences across modalities

  • Journal article
  • Psychology and Marketing
  • Oden Groth,
  • Rhonda Hadi,
  • Lauren Block
Marketing

Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content

  • Journal article
  • Journal of the Academy of Marketing Science
  • Diogo Hildebrand,
  • Rhonda Hadi,
  • Sankar Sen
Marketing

How culture shapes consumer responses to anthropomorphic products

  • Journal article
  • International Journal of Research in Marketing
  • Sara Baskentli,
  • Rhonda Hadi,
  • Leonard Lee
Marketing

The Metaverse: a new digital frontier for consumer behavior

  • Journal article
  • Journal of Consumer Psychology
  • Rhonda Hadi,
  • Shiri Melumadb,
  • Eric S Parkc
Marketing

Follow your nose when it sounds right: how brand names influence consumer responses to product scents

  • Journal article
  • Journal of Business Research
  • Marina Carnevale,
  • Rhonda Hadi,
  • David Luna,
  • Ruth Pogacar
Marketing

From tablet to table: how augmented reality influences food desirability

  • Journal article
  • Journal of the Academy of Marketing Science
  • William Fritz,
  • Rhonda Hadi,
  • Andrew Stephen
Marketing

Blame the bot: Anthropomorphism and anger in customer-chatbot interactions

  • Journal article
  • Journal of Marketing
  • Cammy Crolic,
  • Felipe Thomaz,
  • Rhonda Hadi,
  • Andrew Stephen
Marketing

Technology-augmented choice: how digital innovations are transforming consumer decision processes

  • Journal article
  • Customer Needs and Solutions
  • Shiri Melumad,
  • Rhonda Hadi,
  • Christian Hildebrand,
  • Adrian Ward
Marketing

Flavor Fatigue: Cognitive Depletion Reduces Enjoyment of Complex Flavors

  • Journal article
  • Journal of Consumer Psychology
  • D Hildebrand,
  • D Rubin,
  • RHONDA HADI,
  • T Kramer
Marketing

When Humanizing Customer Service Chatbots Might Backfire

  • Journal article
  • NIM Marketing Intelligence Review
  • Rhonda Hadi
Marketing

The future of social media in marketing

  • Journal article
  • Journal of the Academy of Marketing Science
  • Andrew Stephen,
  • R Hadi,
  • L Grewal,
  • GIL Appel
Marketing

Good vibrations: consumer responses to technology-mediated haptic feedback

  • Journal article
  • Journal of Consumer Research
  • Rhonda Hadi,
  • A Valenzuela
Marketing

Shivering for status: When cold temperatures increase product evaluation

  • Journal article
  • Journal of Consumer Psychology
  • J Park,
  • Rhonda Hadi
Marketing

Warm hearts and cool heads: Uncomfortable temperature influences reliance on affect in decision making

  • Journal article
  • Journal of the Association for Consumer Research
  • Rhonda Hadi,
  • L Block
Marketing

The human penguin project: climate, social integration, and core body temperature

  • Journal article
  • Collabra: Psychology
  • H Ijzerman,
  • S Lindenberg,
  • İ Dalğar,
  • SSC Weissgerber,
  • RC Vergara,
  • AH Cairo,
  • MV Čolić,
  • P Dursun,
  • N Frankowska,
  • Rhonda Hadi,
  • CJ Hall,
  • Y Hong,
  • C-P Hu,
  • J Joy-Gaba,
  • D Lazarević,
  • LB Lazarević,
  • M Parzuchowski,
  • KG Ratner,
  • D Rothman,
  • S Sim,
  • C Simão,
  • M Song,
  • D Stojilović,
  • JK Blomster,
  • R Brito,
  • M Hennecke,
  • F Jaume-Guazzini,
  • TW Schubert,
  • A Schütz,
  • B Seibt,
  • JH Zickfeld,
  • S Vazire,
  • R McCarthy
Marketing

Culturally-contingent cravings: how holistic thinking increases susceptibility to occasion-setting cues in food appeals

  • Journal article
  • Journal of Consumer Psychology
  • D Hildebrand,
  • Rhonda Hadi,
  • RD Harding
Marketing

Implications of Product Anthropomorphism Through Design

  • Chapter
  • The Routledge Companion to Consumer Behavior
  • Ana Valenzuela,
  • Rhonda Hadi
Marketing

A meaningful embrace: Contingent effects of embodied cues of affection

  • Journal article
  • Journal of Consumer Psychology
  • Rhonda Hadi,
  • Ana Valenzuela
Marketing

I take therefore I choose? The impact of active vs. passive acquisition on food consumption.

  • Journal article
  • Appetite
  • Rhonda Hadi,
  • Lauren Block
Marketing