Publications finder
Showing 1 - 16 of 16 results for Rhonda Hadi
How culture shapes consumer responses to anthropomorphic products(opens in new window)
- Journal article
- International Journal of Research in Marketing
Marketing
The Metaverse: a new digital frontier for consumer behavior(opens in new window)
- Journal article
- Journal of Consumer Psychology
Marketing
Follow your nose when it sounds right: how brand names influence consumer responses to product scents(opens in new window)
- Journal article
- Journal of Business Research
Marketing
From tablet to table: how augmented reality influences food desirability(opens in new window)
- Journal article
- Journal of the Academy of Marketing Science
Marketing
Blame the bot: Anthropomorphism and anger in customer-chatbot interactions(opens in new window)
- Journal article
- Journal of Marketing
Marketing
Technology-augmented choice: how digital innovations are transforming consumer decision processes(opens in new window)
- Journal article
- Customer Needs and Solutions
Marketing
Flavor Fatigue: Cognitive Depletion Reduces Enjoyment of Complex Flavors
- Journal article
- Journal of Consumer Psychology
Marketing
The future of social media in marketing(opens in new window)
- Journal article
- Journal of the Academy of Marketing Science
Marketing
Good vibrations: consumer responses to technology-mediated haptic feedback(opens in new window)
- Journal article
- Journal of Consumer Research
Marketing
Shivering for status: When cold temperatures increase product evaluation(opens in new window)
- Journal article
- Journal of Consumer Psychology
Marketing
Warm hearts and cool heads: Uncomfortable temperature influences reliance on affect in decision making(opens in new window)
- Journal article
- Journal of the Association for Consumer Research
Marketing
The human penguin project: climate, social integration, and core body temperature(opens in new window)
- Journal article
- Collabra: Psychology
Marketing
Culturally-contingent cravings: how holistic thinking increases susceptibility to occasion-setting cues in food appeals(opens in new window)
- Journal article
- Journal of Consumer Psychology
Marketing
IMPLICATIONS OF PRODUCT ANTHROPOMORPHISM THROUGH DESIGN(opens in new window)
- Chapter
- The Routledge Companion to Consumer Behavior
Marketing
I take therefore I choose? The impact of active vs. passive acquisition on food consumption.(opens in new window)
- Journal article
- Appetite
Marketing
A meaningful embrace: Contingent effects of embodied cues of affection(opens in new window)
- Journal article
- JOURNAL OF CONSUMER PSYCHOLOGY
Marketing