​Oxford-Melbourne Digital Marketing and Analytics Programme

Oxford Strategic Marketing Programme
​Learn to effectively tackle digital marketing challenges

Start date:

Duration:

  • 4 days

Time commitment:

  • Short Programme

Location:

  • Oxford

Cost:

  • £6,500 plus accommodation

About the programme

Deepen your understanding of digital marketing and analytics to help you and your team optimise your overall marketing performance.

Explore the latest thinking and methods for tackling the challenges faced by marketing executives embarking on digital transformation with the Oxford Future of Marketing Initiative and Melbourne Business School’s Centre for Business Analytics.

Together, we’ll deconstruct key issues on the effectiveness of digital media and identify how to achieve superior results in a rapidly changing digital environment with analytics.

An introduction to the programme

woman at computer in meeting

Programme outline

Digital marketing foundations and risks

  • Digital marketing: core principles and latest thinking
  • The digital transformation of marketing
  • Analytics-based thinking
  • Digital data, privacy, ethics and security

Analytics for understanding customers

  • Data sources, collection and quality
  • Advances in data-driven customer insights
  • Applications to customer-related decisions

Analytics for reaching, influencing and engaging customers

  • First versus third-party data
  • Advances in data-driven advertising
  • Media and programmatic advertising
  • Social media marketing

Causality and experimentation

  • Misinterpretations of digital data and applying experimentation
  • The future of digital marketing and analytics

How to apply

To express your interest, please contact Abdul Guerrab

abdul.guerrab@sbs.ox.ac.uk

+44 (0)7710781762