Delivering Value Through Digital
- 4 days
- Short programme
- £6,000 + £869 for accommodation
About the programme
Take a deep dive to understand what really matters to your business from a global perspective, and develop a purposeful, strategic approach to delivering value
Senior managers in organisations across industries and geographies face increasingly challenging decisions around their digital investments as opportunities such as Artificial Intelligence, Augmented Reality and Voice become more accessible and more familiar to customers.
Which technologies should I invest in? Is now the right time? How do customers want to interact with us as an organisation? How do I communicate the value of these digital investments? How do I know if my investment is delivering value back to the business?
This programme provides senior managers with the foundational understanding needed to make decisions surrounding digital opportunities that enhance the experience of their customers and deliver increased value across the organisational value chain.
Driven by cutting-edge insights from the Oxford Future of Marketing Initiative and Melbourne Business School’s Centre for Business Analytics, the programme allows you to engage with the latest academic research supported by industry experts from some of the world’s leading organisations.
This collaborative approach will help you understand and lead effective digital transformation in your organisation from a global perspective, ultimately helping you to compete better in the market-place.