Corporate Affairs Academy

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Connecting reputation with strategy and business performance

Start date:

Duration:

  • 5 days

Time commitment:

  • Short programme

Location:

  • Oxford

Cost:

  • £9,750

About the programme

Improve the impact of corporate affairs across your organisation.

The Corporate Affairs Academy is designed exclusively for senior corporate affairs directors of major international companies and we accept people on the programme who are already in the role and operating at the most senior level in the department.

Membership is by invitation only for a period of one year and will be open to a limited number of senior Corporate Affairs and Communications Executives from major corporations around the world.

Informed and strategic corporate affairs activity helps create significant business value and prepares organisations to best recover from downside risks and crises. Organisations operating in fast paced information overload environments are counting on corporate affairs professionals to make the judgements that are required to build long term success.

Participants benefit from a balance of leading academic research and functional best practices.

The Academy focuses on three core, interrelated themes:

  1. Reputation research, theory and thinking
  2. Reputation engagement, trends and practices
  3. Professional development as reputation experts; high-value purpose, practices and resources

You will be equipped with practical steps for immediate implementation in your organisation.

Run by the Oxford University Centre for Corporate Reputation - our aim is to enable you to make a more strategic and valuable contribution to your business by providing you with an opportunity to connect with the latest academic research in the field and share experiences, ideas, and best practice with expert faculty and a global peer group of Corporate Affairs Directors.

If you would like to be considered for the Corporate Affairs Academy, please contact Miriam McGilvray.

An introduction to the programme

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Benefits

To you

  • Understand the dynamics of reputation and their implications for business performance.
  • Enhance your influence at board level by gaining a more holistic understanding of the demands of a range of stakeholders.
  • Strengthen your ability to inform and influence senior executive decisions within your organisation.
  • Access the latest research and thinking from the University of Oxford and develop a life-long connection to the institution.
  • Develop a network of global senior corporate affairs professionals and join the Oxford Business Alumni Network.

To your business

  • Develop an integrated approach to reputation and align key stakeholder groups to drive business performance.
  • Clear understanding of your strategic direction as an organisation in relation to your reputation strategy.
  • Harness reputation as an asset through which the organisation can achieve its strategic objectives.
  • Develop strategies to minimise risk and build trustworthy relationships with your stakeholder groups.

What our alumni say

A fantastically designed and executed programme. The insightful academic principles were perfectly balanced with examples of practical application into day-to-day business and how these can be implemented in the Corporate Affairs function.


Lewis Roberts

Head of Government Affairs (Europe) at CH2M

Programme outline

Overview

The Academy has been designed around a series of learning engagements over a number of months. Combining virtual and in-person learning, group and one-to-one interactions, you will be exposed to expert insights drawn from the Centre for Corporate Reputation and across the University of Oxford.

Pre-Academy engagement

After registration, you will receive a series of recommended readings encouraging you to contemplate some of the concepts and themes that form your Academy experience. We will then ask for your personal learning aims and objectives for review by our Programme Directors; personalised responses will be shared to help shape your experience and ensure that you get the most value from the programme.

Corporate Affairs Academy series library

January - March

We will provide you with a series of insights, delivered in a range of formats, to allow you to engage with the latest thinking from the Centre for Corporate Reputation and around the University of Oxford. The materials will cover a broad array of themes, including reputation, digital disruption, climate change, purpose, ESG and ethics. This content will be available to you throughout your time on the Academy and for several months after.

Live virtual preparatory sessions

March - May

To allow you to interact with your cohort, introduce the structure of the programme, and assign your tutorial groups, you will be invited to join a series of live virtual sessions in advance of your time at Oxford in the summer.
 

  • Introduction to the Academy (Opening plenary) - Wednesday 23 March 2-3.30pm
  • Oxford-Globescan Survey 2022  - Wednesday 27 April 2-3.30pm
  • Tutor group opener - Wednesday 11 May 2-3.30pm

Oxford on-campus Academy

June

The programme will conclude with four and a half days on-campus in Oxford where you will enjoy a series of rich and engaging discussions with the Corporate Affairs Academy cohort. You will draw on the insights gained throughout your studies, translating them into tangible actions and strategies to use in your role. Experience a formal college dinner, keynote addresses from leading thinkers and a team building experience on the river.

Academy report and alumni status

Post-programme

After each Academy a research paper is written, including the latest insights derived from your time on the programme. You will be invited to explore the report, and join a webinar outlining the key findings. As a member of the Academy, and wider Oxford Business Alumni Network, this will be the first in a number of opportunities to continue your association with the University.

Meet the faculty

The programme is taught by a mix of academic faculty and senior practitioners comprising current CEOs and Chairs of large, global, public and private corporations. Led by Rupert Younger, founder and director of the Oxford Centre for Corporate Reputation at Saïd Business School, University of Oxford and a leading commentator on reputation matters. Alongside Rupert is Associate Fellow, Stewart Prosser, a highly experienced Corporate Affairs and Communications practitioner and mentor.

Industry experts and speakers

Every year we welcome new insights from other members of faculty from within the School, industry experts and external speakers who offer invaluable learnings to you and your cohort.

The Corporate Affairs Academy Report

Find out about the research from the programme.

The combined cohorts from 2020 and 2021 of the Corporate Affairs Academy met virtually during 2021, identifying their core concerns, sharing accounts of challenges and strategies, and hearing from external speakers. 

Our Corporate Affairs Academy 2021 report summarises these sessions, capturing the core connecting insights and recommendations that help the function to truly demonstrate its strategic value.

The Enacting Purpose in strategy (2021) report has been created Senior Corporate Affairs Executives.

You may be interested in these insights from previous programmes' reports:

Oxford-GlobeScan survey report 2022

The report has been created in collaboration with GlobeScan for members of the platform.

The third annual report provides an updated overview of opinions, trends, and challenges through the lens of 221 senior professionals who were surveyed in March of 2022.

For the third year running, there has been an increasing amount of attention paid to political populism and polarisation around the world.

With 49 percent of Corporate Affairs professionals expressing political populism and polarisation as a risk to business generally and 51 percent believing there is a role for corporations to take a public position on issues and advocate about them.

Get more insights and read the report in full.

Insights

Useful resources to help you find out more about our Faculty and programme.

Is the programme right for you?

The Corporate Affairs Academy is for senior corporate affairs directors of major international companies. 

If you would like to apply to join the Academy or have any questions please contact Miriam McGilvray.

FT rankings 2020

Our Open Programmes have risen to number two in the world, and maintained their position as first in the UK for the sixth consecutive year in the 2020 FT Executive Education Rankings.

 

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