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Reputation and Executive Leadership Programme

Reputation and Executive Leadership Programme


The programme is taught over two and a half days by a mix of academic faculty and senior practitioners – current CEOs and Chairmen of large, global public and private corporations.

The programme is led by Rupert Younger, Director of the Oxford Centre for Corporate Reputation, and a leading commentator on reputation matters relating to corporations and institutions around the world. He is a co-founder and Global Managing Partner of the Finsbury Group, the financial communications group with 14 offices in nine countries. He has 25 years of experience in reputation engagement programmes and crisis management for major global companies.

Sessions include lectures and presentations by leading academics from finance, economics, law, and sociology together with CEO and Chairperson guest speakers from major global businesses.

The programme is structured around three themes:


How important are actions in sending out signals about the individual and the organisation? What is the role of expectations and external frames such as national culture? How do you influence others’ behaviours throughout the company to sustain or protect reputation?


What types of network surround you? What are the dynamics of these networks and how does information flow around these networks? What is the role of gossip and innuendo in reputation? And how should organisations think about – and engage with – social media networks? 


How can companies construct authentic narratives? What narrative strategies work in today’s highly connected high speed world? How do companies engage with different messages to different audiences – or is this no longer possible?

Key information


10-13 June 2018



Participant job titles include:

  • Chief Risk Officer
  • President
  • Group Corporate Strategy and Development Director
  • Regional Director
  • Country CEO
  • Group CFO
  • Group General Counsel
  • Executive Vice President 
Contact us
Ewa Legowik
+44 (0)1865 422 592