Faculty & Research
The School
Oxford Strategic Marketing Programme

Oxford Strategic Marketing Programme

Oxford Strategic Marketing Programme

Our programme has been designed to enable marketing leaders to go beyond learning the latest innovations, and actually come away with an effective strategy for growth in this new context. 

Underpinned by the latest Oxford research and Oxford Future of Marketing Initiative, working with partners including Allianz Insurance plc, Facebook, General Assembly, Kantar Group, L’Oréal, Nucleus Marketing Solutions, Teradata; we focus on contemporary and future-oriented strategic marketing issues, emphasising building and managing five value-driving market-based assets:

  • Customers
  • Brands
  • Content and channels
  • Data/insights
  • Talent/skills/leadership

Our latest webinar: The best marketing leaders drive strategy, true or false?.

Watch the recording.

Key information


5 day programme

Dates to be confirmed

Programme fee


(plus £798 for accommodation)

Contact us
Zindzi Cresswell
+44 (0)1865 422 514

The Oxford Future of Marketing Initiative