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Oxford Strategic Marketing Programme

Oxford Strategic Marketing Programme

Benefits

You will gain:

  • Access to a combination of the latest interdisciplinary Oxford thinking on marketing, accompanied by the research from the Oxford Future of Marketing Initiative.
  • Time and thinking-space to refocus your marketing strategy within a safe space of small peer to peer group discussions
  • New ways to build value through strategic marketing and branding actions and how to assess marketing performance through the lens of the five key strategic market-based assets
  • The confidence and ability to lead your organisation through the digital transformation of marketing, and develop an appropriate and implementable strategic plan 

 

Your organisation will gain:

  • The ability to redefine the structure and organisation of the marketing team – a critical part of successful marketing transformation
  • An understanding of the relationship between creative and functional executives, cross division relationships and the importance of shared goals and language
  • A distinct competitive edge in the future of work, with a focus on the development of strategic marketing capabilities 
  • An efficient and upskilled marketing team which is prepared for current and future marketing trends, and is more agile, data driven, and digitally aware
Key information

Dates

14 - 18 May 2018 (5 days)

Programme fee

£6,500

(plus £798 for accommodation)

Contact us
Zindzi Cresswell
+44 (0)1865 422 514

The Oxford Future of Marketing Initiative