Programmes
Faculty & Research
Community
Oxford
The School
Leading & Transforming Family Businesses - China 领导与变革:华人家族企业全球课程

Leading & Transforming Family Businesses - China 领导与变革:华人家族企业全球课程

Overview 课程概览

Programme overview 项目概览

According to one Chinese proverb, 'wealth does not go beyond three generations.' As family businesses in Greater China reach new growth stages, each leader envisions a proud future: a firm with an expanded scope that succeeds in delivering value and creating wealth for many generations to come. But the strategies that helped to drive profits and mitigate risk in the past will not be sufficient to transform that future vision into reality. To overcome their challenges and sustain success, leaders must transform their family firms - strengthening governance, increasing innovation, and designing sound growth strategies that take advantage of local and global opportunities.

This new programme - jointly offered by Guanghua School of Management, Peking University; Saïd Business School, University of Oxford; and Harvard Business School - will help you overcome the strategic and organisational challenges facing today’s family businesses in Greater China. Exploring best practices from family firms in China and around the globe, you will improve your ability to build competitive advantage, optimise organisational performance, execute smooth leadership transitions, and create a stronger family business.

中国古训有云“富贵传家,不过三代”。随着华人家族企业日益壮大,几乎每一位家族领袖都已在思索未来——如何拓展业务版图,成功传递价值?如何实现财富可持续增长,惠泽子孙后代?愿景固然美好,但既有战略可能已经无法帮助企业有效提升利润、降低风险。想要克服挑战、基业长青,家族企业必须思考转型,通过加强家族及企业治理、不断锐意创新,凭借行之有效的发展战略,踏准国内外市场脉搏。

本课程由北京大学光华管理学院、牛津大学赛德商学院和哈佛商学院全新联袂推出,旨在帮助您应对当今华人家族企业所面临的战略层面和组织层面挑战。通过深入了解国内外的最佳实践,您将提升建立竞争优势的能力,改善企业的业绩表现,确保平稳的代际传承,并打造一个更稳健的家族企业。

中国大陆地区请点击这里观看视频介绍

 

What you can expect 课程目标

Leading and Transforming Family Businesses—China draws on the experience and expertise of faculty from three distinguished universities to explore the strengths of family businesses and best practices for growth in China and around the world.

You will have a unique opportunity to study at three of the world’s top universities - Peking University, University of Oxford, and Harvard University. Through a rich, three-module learning experience taking place on three continents, you will expand your ability to create the processes, structures, and strategies that drive growth.

Faculty with deep family business expertise will guide you through a comprehensive curriculum focused on strengthening Chinese family businesses. Through the programme’s three-module format, you will have the opportunity to experience the best teaching from three universities in a truly global context.

“领导与变革:华人家族企业全球课程”将博采三大合作高校教授的经验和专长,带领学员探索家族企业的优势,以及国内外实现业绩增长的最佳实践。

横跨世界三大洲,在全球顶尖的三所高校——北京大学、牛津大学、哈佛大学深造,是可遇而不可求的独特体验。三个模块的丰富学习内容将全面提升您的能力,从而创造出真正能够推动业务增长的流程、架构和战略。

我们的授课教授均对家族企业拥有深厚洞察,他们将围绕如何实现企业持续增长的核心议题,提供一系列综合课程。三个模块的课程将让您领略三大高校的顶尖教学,具备真正全球化的视野。

 

Your course of study 课程设置

Taught in both Chinese and English with simultaneous translation, the intensive curriculum blends case studies drawn from China and around the world, faculty lectures, field-based learning, and guest speakers to illuminate your own family business’s opportunities and challenges in a global context.

The programme has been carefully designed to help you build on past success, overcome obstacles, and develop strategies to ensure that your business prospers in the years to come. Specifically, you will develop your ability to:

  • Recognise and address the specific challenges associated with family-owned and family-managed businesses in Greater China—from  governance to diversification to planning and executing first-time generational transitions
  • Formulate effective strategies for achieving common goals, addressing conflicts within and across generations, and planning for the family’s future 
  • Implement structures and processes that lead to high-performance companies
  • Respond effectively to volatile and uncertain economic, political, and market conditions in China and around the world
  • Innovate to build competitive advantage in a global context
  • Design growth strategies that take full advantage of the business’s strengths while minimising its vulnerabilities
  • Develop organisational leadership to meet the challenges facing today’s family businesses

课程将以中英双语授课,并配以同声传译。紧张而充实的课程安排囊括了国内外的案例分析、教授讲座、实地考察以及特邀嘉宾演讲,助您领悟家族企业在全球背景下的机遇与挑战。

悉心策划的课程将帮助您在过去成功的基础上,战胜困难,制定持续发展业务的战略,并特别提升以下几方面的能力:

  • 诊断并解决与家族控股和家族经营所相关的棘手问题,譬如公司治理、多元化经营、代际传承等挑战
  • 制定有效战略,达成共同目标,解决同代或者跨代冲突,规划企业未来
  • 构建能够创造杰出业绩表现的架构和流程
  • 及时应对国内外经济、社会和市场情况的变化和不确定性
  • 增强创新力,在全球范围内打造竞争优势
  • 制定增长战略,紧握商业机遇,学会扬长避短
  • 打造组织领导力,应对当下家族企业面临的各项挑战

 

Who’s right for the programme 学员结构

Leading and Transforming Family Businesses - China is ideal for established Chinese family-run businesses from any industry that are reaching milestones in their growth and are seeking new strategies for long-term success. Individuals and teams from family-run businesses with Chinese origins, operating in Mainland China, Hongkong, Taiwan, or overseas, are encouraged to apply.

“领导与变革:华人家族企业全球课程”适合来自各行各业的华人家族企业,特别是那些业务已经初具规模,渴望寻求全新战略以实现长期成功的家族。来自中国大陆、香港、台湾和海外华裔家族企业,担任企业负责人或高管职务的家族成员或团皆可申请

Key Facts 关键信息

Time 时间

16-21 MAR 2018 – Module 1 (Guanghua School of Management, Peking University, Beijing, China)
06-11 MAY 2018 – Module 2 (Saïd Business School, University of Oxford, Oxford, UK)
08-13 JUL 2018 – Module 3 (HBS, Boston, MA, USA)

2018年3月16日至21日 – 模块一 (中国北京大学光华管理学院)
2018年5月06日至11日 – 模块二 (英国牛津大学赛德商学院)
2018年7月08日至13日 – 模块三 (美国哈佛大学商学院)

Cost 学费

USD47,000 / RMB328,000   
47,000美元/328,000人民币

The programme fee covers tuition, books, case materials, accommodations, and most meals.
课程费用包括学费、课本、案例材料、住宿和大部分膳食。

Brochure 课程手册
Apply now 申请报名
Contact us 联系我们
Jun Cao 曹隽
+44 (0)1865 288795
+86 (0) 1381 8158 330