Oxford-Melbourne Digital Marketing and Analytics Programme
Underpinned by the research of the Oxford Future of Marketing Initiative and Melbourne Business School’s Centre for Business Analytics, this innovative programme provides the latest thinking and methods on tackling the challenges faced by marketing executives embarking on digital transformation. Together, we’ll deconstruct key issues on the effectiveness of digital media and identify how to achieve superior results in a rapidly changing digital environment with analytics.
Leading the programme will be Melbourne Business School's Professor of Marketing and Director of the Centre For Business Analytics, Professor Ujwal Kayande, and Saïd Business School's L’Oréal Professor of Marketing and Associate Dean of Research, Andrew Stephen.
The first Australian iteration of the programme took place at the Carlton Campus in Melbourne on 18 Jun - 21 Jun 2018.
Visit the Melbourne Business School Digital Marketing and Analytics Programme website for more details on the programme journey, who should attend, the faculty, how to apply, dates and fees.