Corporate Affairs Academy
What will I do during the year?
The Corporate Affairs Academy is based on two intensive one and a half- day meetings and dinner discussions during the year, the first in April and the second in October.
The first session in April deals with the core concepts related to reputation. It introduces you to current research in the area and presents theoretical frameworks. We invite external speakers, C-suite business leaders and practitioners at a senior level, who talk about relevant issues, particularly from a board or executive leadership perspective. These are followed by open sessions for discussion and networking with other participants.
The second session in October provides an opportunity to explore the organisational and functional challenges in shaping corporate reputation as an outcome of business decisions, actions and behaviour. Academic speakers talk about research trends while expert practitioners provide insights into how the theoretical concepts have been applied in practice. The programme has been designed to facilitate debate and interaction between participants and speakers throughout and is intended to provide you with practical steps to implement back in your organisation.
Once you have completed the Corporate Affairs Academy, you will continue to have access to the latest research reports, publications and insights from the Centre. You will also receive an annual invitation to one of the Corporate Affairs Academy dinners.
What will I learn?
You will learn to look at reputation from different perspectives and you will address the challenges of helping make reputation operational. You will explore questions such as:
- What reputational dynamics exist that make it possible for some organisations to survive and thrive after potentially reputation-exploding actions or revelations?
- Can a reputation in one area offset a different reputation in another area?
- What are the opportunities to shape long-term thinking and day-to-day operational decisions from a reputation perspective?
- Where do accountability and responsibility for reputation lie?
- What is the emerging best practice in board reputation oversight and engagement?
- What capabilities will Corporate Affairs require to deliver as a business leader?
The most important thing you will take away from the programme is an ability to use the reputational lens in making and defending strategic decisions. It will help you justify to the board why some activities are valuable to the firm and some not; why they should invest money in areas such as corporate social responsibility or other forms of outreach; and how reputational risks should be evaluated and considered.