I enrolled in the Oxford Digital Marketing: Disruptive Strategy Programme while serving as the communication lead in an organisation.
Surprisingly, the knowledge I gained from this programme remains relevant today, despite the ever-evolving digital landscape with new platforms and technologies, including the rise of generative AI applications. This programme not only imparted essential digital marketing techniques but also elevated my understanding of marketing in the face of disruption. In my current role as a digital marketing consultant and trainer, I credit this programme with a large portion of my success.
A key takeaway was the emphasis on creating value for our customers, a fundamental aspect of marketing.
Effective marketing is essentially the art of communicating value to your target audience, underscoring the importance of delivering value to your customers. This programme introduced me to this crucial concept and provided practical methods to ensure that I consistently prioritise value creation for my clients and encourage them to do the same for their customers.
Clients often inquire about keeping their brands current and leveraging the latest technologies, yet the suitability of these approaches varies based on campaign objectives and target audiences. The programme highlighted this aspect, teaching me how to assess the feasibility of new technologies for different brands. This knowledge enables me to offer more tailored advice to clients, assisting them in resolving their marketing and business challenges effectively.
I am truly grateful for the insights gained from this programme, which have significantly strengthened and enriched my digital marketing journey. Thank you for equipping me with the skills and strategies essential for navigating the dynamic realm of digital marketing.
