Since my first module in 2016 at Saïd Business School, I’ve realized something fascinating about Oxford: while the University stands as a pinnacle of innovation and societal evolution, where top global transformations are discussed and designed, it is also deeply rooted in history, with traditions, rules, and even physical spaces that remain almost unchanged over time.
This duality where you can witness and experience the conversation between past and future - makes Oxford (both the city and the University) a unique environment for learning and growth. If you've already been accepted, you're in for an incredible experience. Guaranteed.
My Oxford journey has been remarkable: three diplomas, 20 visits to the town, 130+ cohort peers, 12 exams and assessments, 15 black-tie events, 3,000 pictures and videos, and countless readings.
Throughout this journey, with the support and lessons from Oxford, I transitioned from being a trends consultant to becoming one of the most influential voices in foresight, innovation, and cultural appropriation for global fast-moving consumer goods, collaborating with some of the world’s most important companies.
But this note isn’t about me... it’s about you and the journey you’re about to begin or have already started. In the spirit of sharing practical knowledge, here are ten concise tips to make your Oxford Saïd experience enriching, stimulating, and fun.

Find your study spot
You will need moments to detach and concentrate, so finding your own spot will help you absorb knowledge more deeply. Oxford’s spaces are quintessentially historic and unique. For me, the Ashmolean Museum terrace and the iconic Radcliffe Camera (my favorite place in the entire city) provide that 'laser focus'. Inside Saïd, the Sainsbury Library offers great, quiet spaces just steps away from class.
Plan ahead and book your accommodation
Oxford is a small city, and while there are accommodation options for all tastes, needs, and budgets, availability is limited. Once you receive your module dates, I strongly recommend booking as early as possible. I have always stayed at a boutique hotel in Jericho, where the staff - along with their Lebanese restaurant, Al-Shami (very tasty and away from the buzz) - have become almost like family. Find 'your pub' or 'the class pub'
Going to the pub is part of the UK’s cultural DNA, and feeling at home there includes having a regular place to grab a bite and quench your thirst. A local classmate gave me this advice, and I followed it. My go-to place is the King’s Arms, just steps from the Sheldonian Theatre. You must try the fish and chips there, with extra tartar sauce.
My advice: look beyond labels like left/right, privileged/entrepreneurial, traditional/innovative.
Pack for formal events
Black-tie dinners and formal events are unforgettable experiences and a crucial part of every module. If you’re traveling light, consider packing formal attire for these occasions. While rental places exist, they can be overpriced. Oxford has an inherent elegance that is part of its charm embrace it with style.
Take advantage of Saïd’s events
The school offers numerous networking and learning opportunities, both virtual and in-person, beyond assigned classes. As the locals say, 'You could spend your entire time here attending knowledge events and still not see them all.' All I can say is that last year, I saw Daron Acemoglu at the Nelson Mandela Lecture Theatre.
Make the most of your college
The Oxford college experience is invaluable. These buildings, with hundreds of years of history, have been home to generations of scholars. Visit your college, study there, explore the campus, and organize group visits to other colleges. Personally, I find reading at Jesus College particularly useful.
Have a reading and assessment plan
Despite Oxford providing anticipation, human psychology tends toward procrastination. With reading materials and assessments to complete - combined with family and work responsibilities - it’s easy to leave everything until the last minute. A structured plan will help you manage your time and truly absorb the academic experience.
Challenge yourself to understand unfamiliar industries
The diversity of knowledge at Oxford, from faculties and individuals, is immense. Engaging with classmates or exploring university initiatives will expose you to industries you’ve never considered. In my case, I gained a better understanding of the oil and gas sector thanks to fascinating discussions with experts.
Don’t overlook the benefits of the Bodleian Library
Access to this library is one of Oxford’s greatest advantages. Beyond its historical significance (don’t miss a visit), it provides access to some of the world’s top media publications. As a Forbes op-ed columnist, having access to primary sources has been invaluable.
Embrace your global perspective
Oxford is truly a global microcosm. You will meet classmates from numerous countries and cultures, making it an incredible opportunity to broaden your worldview. My advice: look beyond labels like left/right, privileged/entrepreneurial, traditional/innovative.
Because beyond all the knowledge you expect to gain, the centrepiece of this journey - what will truly make it special - is the people from all over the world and the friendships and opportunities that will arise. Don’t miss out. Some of my best friends came from this place.
Many more tips could be added, but these ten seem like a great starting point for what’s ahead. In a future post, I’ll talk about the people you’ll meet and how to make the most of these networking opportunities.
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