Oxford Digital Marketing: Disruptive Strategy Programme

Digital Online Programme Image
Generate growth in a marketing landscape continually disrupted by new technology

Start date:


  • 8 weeks

Time commitment:

  • Short programme


  • Online


  • £2,200

About the programme

Knowledge and practical skills to become a digitally savvy marketing thought-leader in your organisation and industry.

This is an advanced, and practical online digital marketing strategy programme, developed for marketing professionals and forward-looking leaders who need to create and implement a strategy to generate future business value and growth.

The programme has been developed by leading industry experts, providing you with a comprehensive understanding of trends in the digital marketing landscape, helping you to prepare for future opportunities by staying industry-relevant.

Equip yourself to lead your team and organisation through the changes necessary to deliver your digitally-focussed consumers’ future requirements; and gain sustainable skills and frameworks to help you respond effectively and assuredly to disruptive technologies.

Delivered in partnership with online learning provider, GetSmarter, you will be part of a community learning together through a dedicated Online Campus. 

An introduction to the programme

Andrew Stephen, Programme Convenor

It is very important that participants on this programme develop mindsets–ways of thinking–and practical skills that will enable them to respond to digital disruption not only now but also in the future.

Professor Andrew Stephen

Associate Dean of Research and L’Oréal Professor of Marketing Saïd Business School

Meet the faculty

The programme is led by Professor Andrew Stephen, a world leading academic marketing expert, whose work focuses particularly on the interface between marketing and technology. Andrew will be joined by subject matter experts throughout the modules and industry practitioners at the forefront of marketing.

Andrew heads up the Oxford Future of Marketing Initiative here at the School, which brings together industry leaders and academics as a global hub for research and thought leadership around issues that strike at the heart of the future of marketing. 

Programme curriculum

Orientation Module

Welcome to Your Online Campus

Module 1

Marketing Disrupted

Module 2

Marketing Psychology

Module 3

Value Creation

Module 4

Established Digital Marketing Channels

Module 5

Emerging Digital Marketing Channels

Module 6

The Power of Communities and Influence

Module 7

Experimentation, Measurement, and Analytics

Module 8

The Future of Marketing