Oxford Digital Marketing: Disruptive Strategy Programme
- 8 weeks
- Short programme
About the programme
Knowledge and practical skills to become a digitally savvy marketing thought-leader in your organisation and industry.
This is an advanced, and practical online digital marketing strategy programme, developed for marketing professionals and forward-looking leaders who need to create and implement a strategy to generate future business value and growth.
The programme has been developed by leading industry experts, providing you with a comprehensive understanding of trends in the digital marketing landscape, helping you to prepare for future opportunities by staying industry-relevant.
Equip yourself to lead your team and organisation through the changes necessary to deliver your digitally-focussed consumers’ future requirements; and gain sustainable skills and frameworks to help you respond effectively and assuredly to disruptive technologies.
Delivered in partnership with online learning provider, GetSmarter, you will be part of a community learning together through a dedicated Online Campus.
An introduction to the programme
It is very important that participants on this programme develop mindsets–ways of thinking–and practical skills that will enable them to respond to digital disruption not only now but also in the future.
Welcome to Your Online Campus
Established Digital Marketing Channels
Emerging Digital Marketing Channels
The Power of Communities and Influence
Experimentation, Measurement, and Analytics
The Future of Marketing