Why should creatives embrace AI?

Future Proof LIVE with Chris Duffey and Anthony Reeves

Chris Duffey and Anthony Reeves speak to us live at Cannes Lions about their views on artificial intelligence.

Kantar
Technology
Digital marketing
Social media
Future Proof

ACE, who has also been ECD at Amazon. They discussed the real applications of AI – the truth beyond the hype – and the way it might change the role of creatives and the structure of the agency. The lively debate covers the importance of emotional integrity, the feedback loop, personalisation plus reach, and the future for artificial intelligence.

Hosted by Jane Ostler, Global Head of Media, Insights Division at Kantar.