Transformation Leadership: Communicating the why

'You take the fear out of change, you make it a positive feeling and emotion.'

Transformation Leadership with Junaid Ahmed

Why do most transformations fail to deliver the value that organisations expect? And what should CEOs do when a transformation goes off track? These questions have confounded companies the world over for decades. 

In the first episode of our new bonus miniseries of Leadership2050, Andrew White and co-host Adam Canwell of EY talk to Junaid Ahmed, Corporate Vice President and Head of Corporate Planning at Applied Materials, a supplier to semiconductor manufacturers with $25 billion in revenue that undertook a systemic robotic process automation (RPA) transformation.

Junaid’s experience reveals how transformation only works if people are at the centre. As a leader, you will drive success if you are present, both physically and emotionally. Be brave and act early to build the capability of your team and the legacy of your transformation will be a willingness to adapt and not see change as a threat.



In 2021 Saïd Business School and EY formed a long-term research collaboration to find out why: 

  • most transformations fail to deliver the value that organisations expect? 
  • what should CEOs do when a transformation goes off track? 

These questions have confounded companies around the world over for decades.

As an extension to this research project Andrew White and Adam Canwell at EY came together in this podcast series, Transformation Leadership2050 , to explore the journey a number of global leaders and their workforce went through as they successfully led their organisations through significant change.

In this new series Andrew and Adam focus on the specific area of turning points. These are those moments every organisation faces in a transformation which can lead to failure or create positive momentum and accelerate your business into the future. They speak to five top executives who share their insights and experience of the pitfalls and the keys to success, looking at listening, sense-making, early warning systems and the human dynamics that drive organisational change.