Episode 9

In episode 9, a panel of experts from Saïd Business School explores how businesses earn trust in a climate of confusion, uncertainty and misinformation.

What responsibilities do old and new media organisations have to address the problems of junk news spreading rapidly?



Rachel Botsman, Trust Fellow, Saïd Business School, and author of Who Can You Trust?

Dr Alex Connock, Fellow in Management Practice (Marketing), Saïd Business School

Professor Philip Howard, Director of the Oxford Internet Institute

Professor Andrew Stephen, L'Oréal Professor of Marketing and Associate Dean of Research at Saïd Business School