Misinformation, media and trust

In episode 9, a panel of experts from Saïd Business School explores how businesses earn trust in a climate of confusion, uncertainty and misinformation.

What responsibilities do old and new media organisations have to address the problems of ‘junk news’ spreading rapidly?

Featuring:

• Rachel Botsman, Trust Fellow, Saïd Business School, and author of Who Can You Trust?
• Dr Alex Connock, Fellow in Management Practice (Marketing), Saïd Business School
• Professor Philip Howard, Director of the Oxford Internet Institute
• Professor Andrew Stephen, L'Oréal Professor of Marketing and Associate Dean of Research at Saïd Business School