How can marketers find more joy at work?
Future Proof with Twitter's Bruce Daisley
Jane and Andrew speak to Bruce Daisley, VP EMEA for Twitter, about the role the platform plays in society and the marketing mix, as well as his own work around positivity at work. Bruce discusses recent innovations at Twitter to make conversations healthier, the best ways brands can use Twitter (both for starting conversations and gathering feedback to use as fuel for a campaign) and what makes posts go viral. He also explains why those of us working in media may be burning out – and makes some recommendations for how to find joy (and some boredom) at work and actually be more productive.
Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar.
